Merchandising Optimization Specialist, Makerplace

Support Center

• Irving

As a Merchandising Optimization Specialist, MakerPlace, this role will partner to scale MakerPlace from its nascency to a fully operating and optimized business unit. Because MakerPlace is still a startup, this role will be dynamic and evolve as the business unit matures & evolves. As such, a self-starter with comfort in ambiguity will thrive.

Major Activities

• Direct responsibility for the development and execution of site strategies that align with the eCommerce goals.

• Collaborate with Marketing, Content, and Product teams to create site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.

• Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies, and uncover areas of opportunity to improve the customer experience.

• Develop a deep understanding of MakerPlace site visitors through data, insights, and cross-functional partnerships (Analytics, Product, Growth teams) and use those insights to inform site strategy.

• Collaborate with SEO teams on initiatives and content opportunities that improve website visibility and performance.

• Work closely with the Site Merchandising Manager on digital advertising execution and implement online marketing strategies and integrations to improve e-commerce performance and exceed digital KPI targets.

Other duties as assigned

Minimum Knowledge/Skills/Abilities

• Bachelor's degree in Merchandising, Business, Marketing, Communication, or related field required, or equivalent experience.

• 3+ years experience in site merchandising, e-commerce, business development, Digital Marketing, or equivalent.

• Proven ability to collaborate effectively with cross-functional teams and stakeholders.

• Strong customer obsession focused on building the right site experience for our customer.

• Experience using reporting tools (SQL, Looker, etc.) is a plus.

• Proficient in Microsoft Office, Excel, and PowerPoint or equivalent Google Suite applications.

• Strong understanding of trends and cultural environment.

• Collaborative, inter-personal, self-starter with a "can-do" attitude

• Ability to think creatively, strategically, and technically.

• Resourceful self-starter who works well independently and as part of a team and can adapt quickly to changing priorities.

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

To review a comprehensive list of benefits, please visit Michaels Benefits (MIKBenefits.com)

CO, CT, WA and RI only

• To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges

• CO, CT, WA and RI. (MIKBenefits.com)

For 50 years, Michaels has been the best place for all things creative. We strive to inspire our customers, cultivate confident leaders, and serve our communities by fostering an inclusive environment for everyone to learn, shop, and create. At Michaels, everyone has a seat at our craft table and every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is committed to delivering on our purpose to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,290 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

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