Membership Director

Our Mission

The Bay Club Company is much more than a hospitality company.

We provide experiences which celebrate a healthy and vibrant lifestyle.

Our Culture

Our unique culture is at the heart of all we do and is guided by our values and behaviors. It's what we expect of ourselves and each other every day. We call them the "Actions We Live By."

Our Core Values:

Actions We Live By. It's who we are when we step into our full power.

Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren't good enough. And we navigate tough conversations with empathy and grace.

Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!

Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it's never about one person-we are a part of a powerful team.

One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.

Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.

GENERAL SUMMARY

The Membership Director is responsible for recruiting, developing, and retaining client relationships. By developing and nurturing the member relationship throughout the entire membership lifecycle, the Membership Director recommends and promotes membership selections and assists with any and all questions or support needed. The Membership Director is responsible for generating and maintaining all topline revenue production for his/her designated Clubs or Campus. This position reports to the Vice President, General Manager.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

PRIMARY JOB FUNCTIONS

Membership Sales

• Complete a full sales cycle from point of inception to final sale and welcoming to club

• Responsible for active recruiting of membership prospects and cultivating a strong member referral business

• Assist with development and execution of special events and activities to engage members and prospective members

• Engages with members in a professional manner in the Club and signature events

• Execute Club tours and client assessments to determine, recommend and promote appropriate membership options

• Maintain accurate and up-to-date membership sales tracking and reports

• Correctly utilize salesforce CRM, Company Revenue and Dues Tracker to provide proper forecasting for monthly team sales goals

• Schedule tasks and follow up with prospective members in a timely manner

• Log all activity throughout the day

• Properly use Salesforce to organize daily outreach

• Prompt and professional follow up with members and prospective members in the club

• Attend special events and activities to provide sales information and tours

Customer Service

• Maintain excellent customer service and solution forward thinking, including without limitation enhancing customer experience and increasing customer retention.

• Assist members with all membership changes (upgrade/downgrades, conversions)

• Resolve any member or prospective member issues in a timely manner with high service attention

• Prompt and professional follow up with members and prospective members in the club

• Support club operational tasks and initiatives as needed

Financial Accountability

• Responsible for meeting or exceeding overall membership levels, membership mix and membership revenue goals are met (including, but not limited to: initiation fees, dues, paid-in-full membership and pre-paid dues categories)

• Responsible for resolving member billing issues in a timely manner, ability to issue credits and/or adjustments to account as needed, with consideration of Club protocols and policies.

• Responsible for making sure all membership contracts and correct and signed by members

Communication and Relationships

• Effectively and professionally interacts and communicates with senior management, managers, other employees, prospective members, and members.

• Promote harmonious relations among members, staff, vendors, and the community at-large.

• Represent the club in a professional manner through image, dress, communication, and immediate follow through and response

• Effectively assist members with any key issues; exercise independent judgement to solve problems for members/prospective members as needed without compromising the integrity of the Club.

• Consistently communicate with prospective and current members, providing suggestions on available membership options, club programs and special events that are best suited for them based on their interests

• Develop professional relationships with members and prospective members

• Complete upgrade, downgrade, reactivation, leave of absence requests

• Active participation in required events, required programs, required meetings and required trainings.

• Supports operational needs of the clubs

• Orient new members into the club by introducing them to key staff and members and scheduling their introductory appointments

Corporate Goals & Objectives

• Promote the company's safety goals and actively work towards ensuring a safe working environment.

• Interpret and ensure compliance with company policies and procedures.

• Actively further corporate objectives and continuously support improvement and positive change, which includes participating on corporate designated committees to improve the company and business operations.

• Make professional development a consistent priority.

OTHER JOB FUNCTIONS

• Ability to regularly work monthly "close-out" dates (generally mid-month and end of month)
• Flexibility in work schedule, as job may require day and evening shifts, weekends and holidays

DEFINITION OF SUCCESS

• Achieves membership and financial goals consistently

• Improves member retention, satisfaction, and membership trajectory

• Bring new ideas and ways of working.

• Make a material impact on membership growth and core business metrics

• Communicate and collaborate collectively with the Member Service Team and Campus Leadership Team

• Respect and uphold peer accountability with all team members