Quality Control/Reputation Protection
Maintains broad oversight of the front-facing information, visual display, and functioning of the HGSE website and social media channels.
Oversees staff effort to maintain the smooth and effective operation of HGSE's Content Management System.
Establishes and maintains productive collaboration with HGSE's information technology group, which provides the server and back-end support for the website.
Employs metrics and analytics to ensure efficacy of all online and offline communications programs.
Leads the effort to facilitate School-wide communications, branding, and messages
Provides final edit and sign-off on all significant communications and marketing pieces (Ed. magazine, admissions, and development pieces).
Liaison/Representative within HGSE and at the University level
Builds effective relationships with a broad range of members of the HGSE community, provides guidance on a wide range of publication needs in both print and electronic media, and coordinates use of constituent data with other HGSE departments
Serves as the point person for faculty engagement; meeting with them, understanding their work and needs, translating those needs to our communications and marketing team, and maintaining open lines of communications to report successes and cultivate future collaboration
In collaboration with HGSE Research Center leaders and their respective communications staff, ensures integration and consistency with HGSE' overall brand, messaging and strategic objectives
Strategically promotes services and capabilities of the Marcom team to faculty, in order to encourage collaboration and strengthen the overall brand success of the school. Helps faculty to develop communications strategies and matches with the capabilities of Marcom.
Works with leaders in admissions, development, executive education, and the centers to understand their unit goals and help translate them into actionable Marcom work
Presents at meetings to update the community on Marcom work
Serves as HGSE communications representative to the university, meeting regularly with senior colleagues at Harvard Pubic Affairs and Communications and colleagues at other schools
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