Media Supervisor, Traditional & Digital
Imaginuity is the integrated agency that delivers transformative results for its clients. The agency's proprietary AdScience customer data platform optimizes cross-channel marketing programs that drive both new customer acquisition and retention across traditional and digital media. Headquartered in Dallas, Imaginuity provides integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.
ABOUT THE POSITION
The Media Supervisor will be a senior conduit between the Client and the media disciplines (paid search, display, broadcast, OOH, and direct mail). This individual will work with the Client and SMEs (Subject Matter Experts) to strategically execute against the Client's media objectives, goals, and expectations with best in class planning solutions. The Media Supervisor will have a close working relationship with all the SMEs to concept, build, and oversee the execution of media plans.
This position is the hub of all media and will be expected to work collaboratively within the Agency across both traditional and digital-as applicable based on markets. The Media Supervisor will be responsible for overseeing planning execution and strategy, the integration of digital and traditional channels, and translating the Client objectives into an actionable media plan that achieves channel KPIs. This individual will be instrumental in advocating for the approval of these plans and will lead Client meetings and develop Client presentations that outline and address media objectives, KPIs, and budget.
INTERNAL ACCOUNT RESPONSIBILITIES
Collaborate and build strong relationships with the SMEs (Subject Matter Experts).
With consideration to budget and Client goals, oversee and execute best in class, cross channel media recommendations that achieve Client objectives and media KPIs.
Oversee the creation of media flowcharts and ensure the timely maintenance of updates based on monthly recommendations.
Ensure that ATBs are accurately executed each month across all media channels.
Build, manage, and maintain strong Client relationships.
Collaborate and work cross-departmentally to refine processes that strengthen the planning and execution process.
Oversee the reconciliation and actualization of the previous months' media from planned to actual budgets.
Responsible for the presentation and communication of the previous months' media reporting/KPI achievement, providing the Client with thoughtful insights on next steps and updated media recommendations.
Ensure that the team achieves 100% accuracy and delivers on media KPI goals, spending to the budget.
Leverage AdScience as a tool to help guide strategic planning input and recommendations.
Prioritize team deliverables and maintain deadlines; effectively communicates to senior leadership and/or the Client, any delays in deadlines.
Acts as an escalation point internally for Client issues and/or internal challenges.
Innovate and leverage new processes and/or technology to drive efficiencies and/or new ways of thinking.
Be curious. Invest in a better understanding of the traditional and digital media landscape and apply those learnings to grow the Client's business and brand performance.
EXTERNAL CLIENT FACING RESPONSIBILITIES
Work with the SMEs and media planners to manage Client requests and inquiries and proactively address any challenges the Client(s) have as it relates to media.
Ability to communicate and articulate the media mix and media approach.
Be an expert across traditional and digital media.
Take an active interest in understanding the Client's industry and brand category and ensures the media mix aligns with Client's objectives and organizational goals.
Monitor industry changes and build that innovation into Client's optimizations and work with the Executive Media Director and Account teams to showcase these learnings externally to Clients as needed.
PREFERRED EXPERIENCE AND SKILLS
Client contact experience
Proactive Problem Solving and Analytical skills
Digital and Traditional Media experience
Demonstrated presentation and writing skills
Excellent Communication skills
Experience Managing and Coordinating across departments
MS Office Suite and Adobe experience
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.