Media Supervisor, Digital

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

The Integrated Strategy Supervisor is a central facet within the combined Brand-Digital Integrated Strategy team. Working under the guidance of the Integrated Brand Group Director and/or Associate Director, ISS constructs the strategic foundation for media plan development and ensures consistency across all channels. As a key agency contact, he/she/they maintain strong relationships with clients, partner agencies, media vendors and internal departments. The ISS applies his/her/their knowledge of industry trends and Horizon's consumer/channel insight resources to offer the clients fresh thinking. He/she/They supervises all team projects, ensuring they are completed accurately and on time and reflect both practical and strategic thinking. They will work closely with their team to develop cross-channel strategies, and recommend/activate digital media plans that meet campaign imperatives and client objectives.

The ISS is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative.

Main Duties and Responsibilities

10% - Reporting and Analysis

15% - Stewardship & Strategic Leadership

20% - Team Development

25% - Leader campaign planning and execution

30% - Client Relations

30% Client Relations

• Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

• Guide the team in translating client goals into full funnel strategic media solutions that grow our client's brands, and ensure strategic consistency across all elements of plan development and implementation

• Lead research initiatives, identifying tools and resources that will aid in the consumer insight gathering and strategic planning process, including new trends and opportunities within the industry; develop POVs to share with clients and media team

• Share evolving media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging creative communication channels

25% Leader campaign planning and execution

• Work with teams to develop articulate media strategies and recommendations that hit on key client objectives

• Participate in overall client media strategy development in order to deeply understand the role paid media plays in larger business objectives across various stages of the consumer funnel

• Work independently to plan key account(s) as necessary

• Seek growth opportunities for clients

• Act as day-to-day liaison between agency and publishers, meeting with sales rep and management to maintain relationships, stay on top of offerings and develop compelling/innovative ideas for clients

• Meets with subject matter experts for educational and continued advancement

• Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations

• Incorporate data from Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life

• Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions

• Monitor trends, tools, and opportunities appropriately to apply that knowledge to campaign strategy and client goals

• Oversee the accuracy and timeliness of activation, account management, buy maintenance, billing, budgeting, reporting

• Final sign off for insertion order, plan details and spec documents

15% Stewardship and Strategic Leadership

• Foster strong, mutually beneficial relationships, building trust and accountability with clients, vendors and Horizon Media departments to facilitate problem solving, i.e. Traffic, AdOps, Analytics

• Apply knowledge of current/previous clients' specific business and industry to enhance and further relationships

• Act as key resource and trusted partner for clients (i.e., campaign updates, creative needs, POVs on industry changes)

20% Team Development

• Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions

• Manage and develop junior team member(s), contributing to growth plans and career goals

• Manage performance reviews: sharing strengths and weaknesses, providing clear next steps for growth, and suggest training opportunities.

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership

• Provide ongoing education and training on best practices, media principles, and industry at large to junior team

• Participate in interview process for junior team members' roles

• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

10% Reporting & Analysis

• Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities

• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the 'why' behind performance, and maps back to digital strategy

• Responsible for accurate delivery of all dashboards and insights to the client

• Ensure team members are monitoring campaign performance daily and oversee campaign optimizations

Supervisory Responsibilities

• Guide team in setting goals and project tasks & timelines, ensuring team members has challenging, level-appropriate projects and opportunities to learn new skills

• Manage performance review of Assistant and Sr./Strategist, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken

• Act as a role model for team

• Provide active leadership in communication optimization strategies, proactively communicating challenges and opportunities

• Explore areas for growth within the team

• Escalate challenges/issues as appropriate to direct manager

Conduct performance reviews for media planning team

Knowledge and Skills Required

• Minimum of 4-7 years of experience developing strategic media recommendations and stewarding media account projects

• Deep understanding of all media channels across both traditional and digital and upper and lower funnel

• Familiarity with marketing principles, analytics and concepts

• Experience with a third party ad server (DCM preferred)

• On top of industry trends

• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

• Prior experience in a Client contact and leadership role

• Strong leadership and supervisory experience in terms of developing media professionals, with ability to manage a team of 1-3 people

• Effective verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients

• Strong writing, presentation and strategic and analytical thinking skills

• Able to work independently and have excellent time management skills

• Problem solver with the ability to develop creative solutions

• Organized, and detail-oriented with strong attention to follow-through

• Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

• Strong team player

• Interest and familiarity through use of digital media

Certificates, licenses and registrations

No requirements for certificates, licenses and registrations

Physical Activity and Work Environment

No requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$85,000.00 - $100,000.00

A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.