Media Supervisor (B2b)

Merkle Inc Boston , MA 02298

Posted 2 months ago

Company Description

DWA is now part of Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

The Media Supervisor will be a leader in the office, overseeing the major accounts and managing the media teams on each. It is the Media Supervisor's job to ensure that our clients' needs and requirements are met. He/she will oversee the media team with their campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships.

He/she will provide consultative strategic direction to the media teams and identify appropriate programs and services to meet client needs. Furthermore, the Media Supervisor will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis. He/she will attend client meetings and write/present media plans to clients. Finally, this position will identify up-sell opportunities for clients.

Responsibilities:

  • Manage the media teams, serve as a mentor, and provide guidance/leadership

  • Manage all facets of campaign execution by overseeing account management and media teams

  • Manage, review, and analyze all client facing deliverables

  • Guide media planners in developing media plans

  • Stay up-to-date with emerging trends and identify areas of development within emerging markets

  • Present proposals with media and cost schedules to clients

  • Oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships

  • Oversee the development of RFPs, the final buy recommendation, buy summaries, and campaign measurements

  • Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns

  • Delegate and oversee responsibilities/assignments appropriate for Assistant Media Planners/Media Planners

  • Promote positive working relationships within the department, the company, and the vendor community

  • Provide strategic guidance to the media planning team

  • Provide consultative strategic direction to your accounts and identifying appropriate programs and services to meet client needs

Qualifications

  • BA/BS degree

  • 3-5 years in media management

  • Possess demonstrable experience working in B2B environments

  • Possess outstanding written and verbal communications skills

  • Be detail-oriented, very organized, able to multitask, and work well under pressure

  • Articulate, intelligent, and credible individual, who is a self-starter and keen to make a difference in a growing business with existing clients

  • Have experience with research resources such as Kantar, MRI, @Plan, Nielsen/NetRatings, AdRelevance, and other research/planning tools

  • Proficiency in Word, Excel, and PowerPoint

  • Experience in the Tech sector a HUGE plus!

  • Experience with lead generation activities is a plus

  • Experience with inbound marketing/content marketing is a plus

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.


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Media Supervisor (B2b)

Merkle Inc