Media Strategist

Vice New York , NY 10007

Posted 2 months ago


VICE Media Group is the world's largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses:, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE's content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others.

VICE Media Group's portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.

VICE x Team

The Media Strategy team is central to the pre-sale and post-sale process, touching client relationships from end to end and playing a pivotal role in overall partnership success. The team supports a pod of sales individuals with strategizing, planning, executing and optimizing media-related activities across client advertising campaigns. We thrive in self-sufficiency, curiosity and proactivity when it comes to our work. The team atmosphere is highly strategic, collaborative, and fast paced. We hope you are as well, it's nice when we all like some of the same things.

Role x You

You'll be the "go-to" media planning expert for a pod of sales individuals as well as for clients, tackling client media planning and partnerships, overseeing and collaborating with peers on daily projects, and artfully creating media strategy and translating it into smart client media plans. The role is central to the pre-sale process

In the short term you will develop media plans both in response to client RFP's and proactively to drive business, providing direct support to the VICE sales force. You'll work collaboratively with internal departments (Client Strategy, Creative, Production, Sales, etc.) to ensure that all proposed pre-sale media plan elements are sound for VICE and for the prospective clients.

But after 6 months in this role you will be the client's go-to media expert once a program sells through, managing communication, asset delivery, launch and performance.

And after a year you will lead strategy on RFPs of larger investment values and join sales on client calls and meetings to speak to your distribution and media proposals.


You have these:

  • 2 - 3 years of strategic media planning experience at an agency, publisher or related media business

  • Strong analytical skills with high proficiency in Excel, Keynote, PowerPoint

  • Expertise in "media math" and digital media buying/acquisition models (ie. CPA, CPC, CPM, CPE)

  • Effective time management and organizational skills, as well as strong attention to detail.

  • High comfortability with managing multiple projects simultaneously

  • Experience analyzing complex data and market research to formulating actionable plans

We'd love if you also had these:

  • Working understanding of digital/analytic marketing platforms or tools (Google Ads Manager, Operative.One, Moat, Comscore, etc)
  • Media confidence and comfortable articulating rationale behind media strategy and recommendations to clients

We want to find people who believe in our goals and feel inspired enough to grow while they're here to fill the role, rather than someone who checks the boxes but isn't invested. We encourage you to apply and show us what you've got.

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

Working at VICE

VICE prioritizes the ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don't just "tolerate" differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE

Agencies: VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

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Media Strategist