Media Strategist

Vice New York , NY 10007

Posted 2 months ago

ABOUT VICE MEDIA GROUP

VICE Media Group is the world's largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 21 offices around the world. VICE's content has been recognized by the Academy of Television Arts & Sciences, Peabodys, Golden Globes, Sundance Film Festival, George Polk, Scripps Howard, PEN Center, Cannes Lions, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard and Webbys, among others.

VICE Media Group's portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.

VICE x Team

The Media Strategy team is central to the pre-sale and post-sale process, touching client relationships from end to end and playing a pivotal role in overall partnership success. The team supports a pod of sales individuals with strategizing, planning, executing and optimizing media-related activities across client advertising campaigns. We thrive in self-sufficiency, curiosity and proactivity when it comes to our work. The team atmosphere is highly strategic, collaborative, and fast paced. We hope you are as well, it's nice when we all like some of the same things.

Role x You

You'll be the "go-to" media planning expert for a pod of sales individuals as well as for clients, tackling client media planning and partnerships, overseeing and collaborating with peers on daily projects, and artfully creating media strategy and translating it into smart client media plans. The role is central to the pre-sale process

In the short term you will develop media plans both in response to client RFP's and proactively to drive business, providing direct support to the VICE sales force. You'll work collaboratively with internal departments (Client Strategy, Creative, Production, Sales, etc.) to ensure that all proposed pre-sale media plan elements are sound for VICE and for the prospective clients.

But after 6 months in this role you will be the client's go-to media expert once a program sells through, managing communication, asset delivery, launch and performance.

And after a year you will lead strategy on RFPs of larger investment values and join sales on client calls and meetings to speak to your distribution and media proposals.

Qualifications

You have these:

  • 2 - 3 years of strategic media planning experience at an agency, publisher or related media business

  • Strong analytical skills with high proficiency in Excel, Keynote, PowerPoint

  • Expertise in "media math" and digital media buying/acquisition models (ie. CPA, CPC, CPM, CPE)

  • Effective time management and organizational skills, as well as strong attention to detail.

  • High comfortability with managing multiple projects simultaneously

  • Experience analyzing complex data and market research to formulating actionable plans

We'd love if you also had these:

  • Working understanding of digital/analytic marketing platforms or tools (Google Ads Manager, Operative.One, Moat, Comscore, etc)
  • Media confidence and comfortable articulating rationale behind media strategy and recommendations to clients

We want to find people who believe in our goals and feel inspired enough to grow while they're here to fill the role, rather than someone who checks the boxes but isn't invested. We encourage you to apply and show us what you've got.

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

Working at VICE

VICE prioritizes the ideas and people that other media companies miss. We believe that innovation is a direct result of diverse, inclusive cultures so we don't just "tolerate" differences, we celebrate it and see it as essential to our staff, culture, and business. To learn more read the VICE Guide to VICE

Agencies: VICE Media Group is not partnering with agencies nor accepts unsolicited resumes and will not be responsible for any fees or expenses related to such unsolicited resumes and/or applicants.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Media Strategist

Laundry Service

Posted Yesterday

VIEW JOBS 12/1/2020 12:00:00 AM 2021-03-01T00:00 <p>Laundry Service is a full-service marketing agency helping brands create meaningful roles in culture, with an emphasis on lifestyle, sports, music, tech and entertainment. The agency handles strategy, creative, production, influencer management and media buying in-house, with a focus on social and digital media. Laundry Service has been named to AdAge’s A-List four times, and recognized as one of FastCo’s most innovative companies. Laundry Service also operates Cycle, a sister company focused on influencer marketing and premium branded content. Laundry Service is part of Wasserman, a global brand marketing and talent management agency. Learn more at <a href="http://www.247laundryservice.com/" rel="nofollow noreferrer noopener" class="external">www.247laundryservice.com</a> and at <a href="http://www.teamwass.com/" rel="nofollow noreferrer noopener" class="external">www.TeamWass.com</a></p><p><a href="http://www.teamwass.com/" rel="nofollow noreferrer noopener" class="external"></a>Laundry Service is currently seeking a Media Strategist to plan and execute <strong>paid social </strong>media campaigns for a global retail brand. The ideal candidate is a paid social expert who thrives in fast paced, data driven environments. The role will report to the Director of Paid Media and will be collaborating with the client on a day-to-day basis. Ideal candidate has deep knowledge of and passion for paid social advertising and paid distribution landscape and is comfortable with analytics, insight, and measurement.</p><p><strong>Responsibilities</strong></p><ul> <li>Manage and execute paid distribution of full-funnel advertising campaigns across Social platforms.</li> <li>Execute day-to-day creative and copy optimizations (A/B tests).</li> <li>Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.</li> <li>Lead media plans that cover audience strategies, budgets, platform rationale, budgets, estimates and measurement solutions under Director supervision.</li> <li>Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis.</li> <li>Lead communication with external teams when necessary, including paid social vendors and partners.</li> <li>Implement best practices for paid social campaign management, measurement, audience targeting with oversight from Director of Paid Media.</li> </ul><p><strong>Requirements</strong></p><ul> <li><strong>3-4 years professional experience working in programmatic display at a brand, publisher, agency, or similar</strong></li> <li> Direct response experience a plus</li> <li>Well-rounded experience in developing holistic media plans, with the ability to speak to how paid social fits within an overall media strategy</li> <li>In-depth knowledge of paid social marketing fundamentals including targeting options and critical dimensions for measuring success (i.e.: device, demographics, etc.)</li> <li>Experience managing media monthly budgets over +$500K</li> <li>Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights</li> <li>Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement</li> <li>Exceptional attention to detail and organizational skills</li> <li>Strong verbal and written communication skills (experience with client-facing communication a big plus)</li> </ul><p><strong>Benefits</strong></p><p>Competitive salary, unlimited PTO, 401(k) and much more!</p> Laundry Service New York NY

Media Strategist

Vice