Neustar, Inc. is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. More information is available at https://www.home.neustar.
R-1765 Media Strategist - Leader in Identity Resolution Offerings (Open)
STERLING - RT3
Our Media Strategist supports Neustar's marketing strategy and oversees the planning and purchase of paid media through our agencies. Experience working with outsourced Advertising Agencies. Reports to our Director of Digital Marketing.
This individual possesses knowledge of today's media landscape, including online (e.g. print, broadcast, out-of-home) and online media channels and technologies (e.g. online display, pay-per-click, search engine marketing, content syndication, retargeting). The role works with leaders in brand, demand creation, and product marketing teams across all business units to understand their goals and audience needs, and determines how to meet these goals within available budgetsand timeframes. He or she manages media research and makes recommendations for integrated media plans that provide cost-effective coverage of target audiences. The role recommends creative approaches that optimize the use of advertising channels, as well as ways to achieve cross-channel alignment. Additionally, this individual works closely with our design production department to ensure that advertising units are reviewed, approved internally and meet the specifications of media outlets (e.g. deadlines). This work also includes monitoring and reporting on advertising performance and ROI.
Here's How You'll Make A Difference:
Develop an annual media plan and budgetto support integrated campaigns, brand and business goals using online and offline media
Recommend ways that paid media can work in conjunction with earned and owned media for maximum impact
Work closely with digital marketing team colleagues who are responsible for optimizing digital media channels
Manage day-to-day work of our agency partners
Work with in house traffic manager and design team to manage day-to-day paid media operations, including ad production work flow
Provide forward-looking insights on new strategies, technologies and emerging best practices
Monitor the organization's overall media efforts for alignment with strategy and effectiveness
Report on the results of paid media efforts in relation to brand, demand creation and corporate initiatives, providing reporting on effectiveness across all advertising campaigns and channels
Continually look for ways to optimize and improve paid media performance
What You Bring to the Table:
Five to seven years of experience managing advertising or media strategy for an organization or agency
Experience managing digital advertising programs (e.g. programmatic, search engine) or teams
Capable of managing the development of print, broadcast, digital and out-of-home creative material
Understanding of the role of marketing automation in measuring effectiveness
Analytics and budget management experience
Strong knowledge of digital ad technology and testing
The Fine Print:
A BA/BS Degree is required
Minimum of 5-7 years professional experience in media
Advertising agency experience preferred
Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.
Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.
EOE of Minorities/Females/Vets/Disability
Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.