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Media Specialist

Expired Job

The Creative Group Columbus , OH 43085

Posted 5 months ago

The Creative Group is in need of a Media Specialist for a larger retail client in the Columbus area. The Media Specialist will be responsible for helping the media team drive sales and customer acquisition by coordinating integrated programs across various media platforms and delivering excellent executions.This person will be responsible for executing content strategy across all media campaigns that drive responses, interaction and integration with the brand message strategies and also responsible for fostering productive relationships with agencies, internal and cross-functional partners
Essential Job Functions:

  • Collaborate with internal and agency partners to execute on strategically-aligned traditional, digital, paid search and paid social media programs

  • Communicate ideas internally and externally: influence/take feedback from internal and external partners to drive quality execution

  • Ensure accurate execution of content strategy across all media tactics including digital, paid search and social media

  • Partner with internal creative team to execute all media creative needs including: creative briefing, project management of all in-process creative work and creative trafficking

  • Manage and approve all third-party creative include rich media, banner ads, and paid search copy

  • Hindsight performance for each media message or creative unit and present data and findings clearly, concisely and accurately

  • Manage affiliate program

  • Manage paid social for smaller, localized campaigns such as new store openings

Required Skills and Competencies:

  • Self-starter: Expected to easily function independently and collaboratively, bringing fresh thinking, an open mind and a strong work ethic to the team environment

  • Strategic thinker: ability to evaluate all customer-facing outputs strategically and identify optimization opportunity

  • Data Driven: Is passionate about using data and insights to inform strategies, understanding performance and assisting in developing communications of successes and improvements of the marketing and media strategy

  • Strong interpersonal skills: Must be comfortable providing strategic feedback to partners to deliver the most impactful output to our customers

  • Collaborator: Ability to build partnerships and work seamlessly with cross functional partners

  • Highly flexible: Must thrive in a fast-paced, ever-changing environment

  • Detail oriented: Ability to manage multiple projects with competing priorities; Must meet deadlines, be organized, follow-through while responding quickly and effectively to ever-changing business need

  • Innovative: Interest in advances in technology and the media marketplace

Experience:

  • Bachelor's degree required, preferably in marketing, business, advertising or quantitative field

  • 1 - 2 years? experience in digital media

  • Retail or agency experience a plus

Job Requirements

CRM Marketing, Media Contacts/Relations, Multimedia, Social Media, Digital, Internal Communications, Media Planning, Creative Solutions

Department: Mktg/Comm Specialist

Skills:
CRM, Management, Multimedia, Project, Project Management, Sales
Permanent


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Media Specialist

Expired Job

The Creative Group