Media Sales Strategist - Walb

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WALB:

WALB's market dominance begins with a prime offering of NBC, ABC, CW and Bounce affiliations, and a delivery of daily newscasts across multiple broadcasts and digital streams. WALB TV began broadcasting in 1954 as the first Gray Television station. WALB is the areas' leading news broadcaster is located in Albany, GA and serves more than 40 counties in South Georgia. Whether it be agriculture, healthcare, education, retail, or manufacturing, South Georgia offers a wide range of industries to foster a healthy economy.

A home to many successful broadcasters, WALB TV has a reputation of preparing reporters, producers, and anchors for their next move, which includes moves to larger metro markets. On the sales and marketing side, continuous training in integrated marketing techniques is one of the reasons our team continues to thrive. The WALB sales team is a powerhouse advertising solution offering local, regional and national businesses a full portfolio of broadcast and digital advertising opportunities. The WALB TV family is one where integrity, ethics, and personal growth are fostered.

Job Summary/Description:

WALB is looking for a Media Sales Strategist, a vital resource for our Sales Team. This candidate is forward-thinking and possesses great communication skills, customer service, and can work under deadlines. This position will support the sales team and management by ensuring that sales commitments, events, projects, and research are executed in a timely and effective manner.

Duties/Responsibilities include, but are not limited to:

• Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously

• Develop and maintain excellent relationships with station management by identifying potential issues and help develop customized solutions to assist the station to exceed sales and performance goals

• Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product and process improvement with significant revenue potential

• Extensive use of Wide Orbit Media Sales & Traffic, Matrix, Nielsen, and ComScore ratings software to create informational and research pieces using Excel, Word, and PowerPoint

• Verify accuracy of times, date(s), and overall compliance to ensure contracts, programming, and research are error-free

• Create sales and marketing sponsorships, promotional plans, literature, and advertising proposals for station and sales team

• Optimize the efficiency of sales process by providing support where and when needed

• Ability to dive into campaign details, identify and recognize issues, and offer multiple solution paths

• Work closely with the digital team to coordinate the execution and reporting of digital campaigns

• Client communications - perform as a liaison between clients and sales team, addressing inquiries, providing information, and ensuring client satisfaction

• Input broadcast and digital orders for account executives and sales managers

• Act as liaison between WALB Sales, Traffic, Marketing, and Advertisers

• Oversee, create, and maintain sales cycle efficiency and accuracy

Qualifications/Requirements:

Candidate must be positive, outgoing, detail-oriented, hard-working, and above all a team player

• Excellent data entry skills

• Proficient working knowledge of Microsoft Word, PowerPoint, Excel and basic knowledge of organizing software apps

• Awareness of broadcast & digital marketing. Social media marketing experience and knowledge is a plus

• Strong organization and time management, with the ability to manage multiple projects with strict deadlines

• Must be dependable and punctual

• Must represent company with professionalism and integrity

• Must maintain a high level of confidentiality

• Ability to work independently with little supervision, yet committed to team environment

• Graphic design experience (Adobe Premier Photoshop, Canva, etc.) is an additional benefit

• Ability to work collaboratively in a fast-paced team environment

• Previous advertising/marketing experience is preferred, but not required

• Bachelor's degree preferred.

• Clean Driving Record & dependable transportation

• Office hours are M-F 8:30a to 5:30pm

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WALB-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to fully vaccinate against the coronavirus before the first workday.