Media Sales Account Executive

Nexstar Broadcasting Chicopee , MA 01014

Posted 4 months ago

Company Overview

Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Position Summary

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Essential Duties and Responsibilities

WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:

Identify, develop, and expand existing and new client relationships & key accounts.

  • Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.

  • Conduct research on target markets and trends, and adjusts sales strategy accorgingly.

  • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.

  • Develop short and long range plans for revenue growth.

  • Negotiate advertising rates, create oral & written presentations; generate packages and monitor accounts receivables.

  • Research, analyze and monitor competitive media for new leads.

Specialized Knowledge/Skills/Abilities:

Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales

representatives on the effective use of online/digital and interactive advertisements

Strong oral, problem solving, communications, writing, negotiation and presentation skills.

Must be well organized, display a professional demeanor, exude high energy and show attention to detail.

Must be a confident, flexible, multi-tasker, and be able to work independently

Knowledge of Comscore ratings is helpful

EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.

WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:


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Media Sales Account Executive

Nexstar Broadcasting