The Media Relations Specialist will assist to plan, implement, manage and evaluate media/public relation activities for Children's National Health System in accordance with accepted national standards and administrative policies.Minimum Education
Specific Requirements and Preferences
Preferably in Marketing, Public Relations (Required)
Minimum Work Experience
Basic project and time management skills.
Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects.
A self-starter who can work within tight timeframes.
Demonstrates ability to organize and work in a fast-paced environment, manage multiple tasks and projects simultaneously and prioritize workload.
Strong verbal and written communication skills, including AP Style.
Demonstrates an ability to effectively present information to the media relations team.
External Media Relations
1.Support the execution of national/regional proactive PR plans for marquee and differentiating services and events.
2.Draft and proofread media material, ranging from press releases, talking points, media advisories, messages.
3.Develop relationships with reporters through incoming media requests and proactive pitching.
4.Support media team involvement in institutional events.
Strategic Communication Development
1.Monitor news coverage of relevant priority services, proactively identify communication opportunities.
2.Draft service line and spokespeople media analysis as necessary.
3.Work with the media relations team to execute an integrated media strategy and message.
1.Respond in a timely manner to requests from internal departments and team members.
2.Attend strategy and planning meetings, contributing to brainstorming sessions.
3.Share service line information with the internal, web, and marketing teams.
PR Infrastructure and Planning
1.Support logistics and communication of special events.
2.Use media monitoring tools and services to develop Children's National internal and external reports.
3.Use analytic tools, draft monthly and quarterly media analysis reports.
4.Monitor healthcare industry trends and news to leverage in proactive news media and to provide to departmental leadership.
Organizational Accountabilities (Staff)
Organizational Commitment/Identification 1. Anticipate and responds to customer needs; follows up until needs are met
Teamwork/Communication 1. Demonstrate collaborative and respectful behavior
2.Partner with all team members to achieve goals
3.Receptive to others' ideas and opinions
Performance Improvement/Problem-solving 1. Contribute to a positive work environment
2.Demonstrate flexibility and willingness to change
3.Identify opportunities to improve clinical and administrative processes
4.Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility 1. Use resources efficiently
2.Search for less costly ways of doing things
Safety 1. Speak up when team members appear to exhibit unsafe behavior or performance
2.Continuously validate and verify information needed for decision making or documentation
3.Stop in the face of uncertainty and takes time to resolve the situation
4.Demonstrate accurate, clear and timely verbal and written communication
5.Actively promote safety for patients, families, visitors and co-workers
6.Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance
Children's National Medical Center