Media Relations Specialist

The best thing about this role

Are you looking to make a difference by improving the health of our patients? Here you will find an innovative culture that is patient-focused and dedicated to making a difference. We are committed to helping the population we serve, and our communities, achieve optimum health and enjoy the best quality of life possible. Recently named a Forbes America's Best-In-State Employer 2022!

What you'll do

Reporting to the Director of Public Relations, the Media Relations Specialist will serve as a direct and initial point of contact with the media. The Media Relations Specialist will develop and pitch multi-media content, actively and regularly interacting with members of the media to understand their needs and interests. In addition, the Media Relations Specialist will serve on the crisis communications response team. In collaboration with other members of the Marketing and Communications team, the Media Relations Specialist will develop content and strategies that promote and build Bassett's reputation, increase public engagement, educate the public about health and wellness, and increase visibility and positive perceptions of the network. This includes developing and managing organic social media content.

• Serve as an initial point of contact, along with the Director of Public Relations, for media inquiries for the health system.

• Promote brand identity and awareness through digital and traditional media platforms.

• Research, write, create, pitch, and disseminate stories and multi-media content for media and public audiences, including developing video, organic social media content, press releases, longform stories, web content and blogs, and other content as needed.

• Manage Bassett Healthcare Network's organic social media, including developing and managing content and monitoring inquiries and comments daily across social media channels.

• Respond to media requests for subject matter experts and coordinate media interviews. 1:3 oncall duties for media inquiries, including some nights, weekends, and/or holidays.

• Serve on the crisis communications response team, taking a frequent and active role in crisis communications management and serving on the network's Incident Command Team. Assist the Director of Public Relations with maintaining emergency response communications plans and onsite coordination efforts.

• Monitor all media and social media activity and ensure timely distribution of news clips to key audiences.

• Provide coverage and reporting on Bassett news and events, including attending events on campus and in the community as needed to conduct interviews and collect photos and videos.

• Regularly produce reports and analytics related to key media relations metrics.

• Develop and maintain an excellent working relationship with external stakeholders, including local, regional, and national media outlets.

• Provide support to communications and marketing teams for content development as needed.

• Willingness to travel to all network sites regularly.

• Perform other duties as required or assigned.

What we need from you

Education:

• 4 year / Bachelor's Degree in Journalism, Public Relations, Communications or related major, required

• Experience may be considered in lieu of education

Experience:

• Minimum 3 years experience in media relations, communications, or related field, required

• Minimum 2 years direct experience in broadcast journalism, required

• Experience developing and/or producing on-air stories, preferred

• Minimum 1 year experience developing social media content and/or managing social media platforms, preferred

• Minimum 1 year experience in healthcare media relations or communications, preferred

Skills:

• Communication

• Time Management

• Self-Motivated

• Project Management/Planning

• Computer Skills

Physical Requirements:

• Light Work

• Exerting up to 20 lbs of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg control requires exertion of forces greater than that of sedentary work and if the worker sits most of the time, the job is considered light work.

• Occasional balancing, climbing, crouching, grasping, kneeling, pulling, pushing, reaching, repetitive motion, standing, stooping

• Frequent lifting, walking

• Constant hearing, seeing/monitor/computer use, talking, visual acuity

Travel:

• Extensive Travel

• You should expect to travel every week

Total Rewards

Bassett Healthcare Network's commitment to our employees includes benefit programs carefully designed with the needs and values of all our employees in mind. Many of the benefits we offer are paid fully or in large part by Bassett. Our generous benefits offerings include:

• Paid time off, including company holidays, vacation, and sick time

• Medical, dental and vision insurance

• Life insurance and disability protection

• Retirement benefits including an employer match

• And more!

Specific benefit offerings may vary by location and/or position.

Pay Range

Salary is based on a variety of factors, including, but not limited to, qualifications, experience, education, licenses, specialty, training, and fair market evaluation based on industry standards. The above compensation range represents a good faith belief of the compensation range by Bassett Healthcare Network, and its entities and affiliates, at the time of this posting or advertisement.

Pay Range Minimum:

USD $62,717.51/Yr.

Pay Range Maximum:

USD $94,076.27/Yr.

We love the difference people bring

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status as a victim of domestic violence, or any other status protected by law.