Media Relations Manager

Summary:

The Media Manager coordinates and facilitates the strategy, implementation, and evaluation of the International African American Museum's communications and news plans; build relationships with local, state and national media; build a database of journalists, bloggers and influencers and communicate with them regularly on IAAM events and stories. The Manager reports to the Chief Marketing Officer and collaborates with the Public Relations Manager and Social Media Manager and the museum's various departments to:

Duties and Responsibilities:

• Create and execute news plans for special exhibitions, program series and

events via in-person events, online posts and social media.

• Work with IAAM leadership to create and implement public strategies to improve the public's perception of the museum.

• Develop and disseminate strategic messaging on the museum's mission and impact.

• Write and distribute stories that meet IAAM's mission to highlight the African American journey in the U.S.

• Create an annual communications plan and editorial calendar to ensure that the museum's initiatives are being promoted on behalf of the museum rather than the museum's individual departments.

• Partner with the CVB for press events to boost the museum's visibility across the U.S.

• Support the Marketing department at all major museum events as determined by the Chief Marketing Officer.

Preferred Education, Knowledge, Skills, and Abilities

● Bachelor's degree (B.A.) in related field or equivalent

● 5+ years of relevant marketing and communications required

● Commitment to excellence and high standards

● Demonstrated ability to manage an organization's brand, voice, and editorial strategy

● Ability to work in a fast paced, high-energy environment

● Ability to develop standardized processes and workflows

● Versatility, flexibility, and a willingness to work within constantly changing priorities with

enthusiasm

● Understanding of traditional and emerging news channels and tools

● Ability to think creatively, innovatively, and analytically

● Excellent verbal and written communication skills

● Strong interpersonal skills.

● Good judgment with the ability to make timely and sound decisions

● Ability to successfully collaborate in a matrixed, cross functional team to accomplish

organizational goals

The International African American Museum is committed to building a culturally diverse and inclusive staff and strongly encourages applications from women and racially underrepresented candidates. It is the policy of International African American Museum to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the IAAM will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation