Media Relations Coordinator

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Job Posting Title:

Media Relations Coordinator

Position Type:

Professional / Unclassified

Department:

LSUAM OCUR - Office of Communications (Mrs. Kristine Calongne Sanders (00003999))

Work Location:

0101 Lakeshore House

Pay Grade:

Professional

Job Description:

The Office of Marketing & Communications works to advance the university's mission and reputation by communicating key messages to internal and external audiences and showcasing the scholarly and research achievements of students, employees, and alumni. This position is a valuable component of that thriving LSU communications ecosystem.

It contributes to and supports the Office of Marketing & Communications' mission. This position must build relationships with local and statewide media; write and edit press releases, media pitches, and other content; and works to achieve positive media placements to build LSU's reputation. The position is essential personnel who may be asked to serve as a PIO on the LSU EOC.

Job Responsibilities:

35%: Media Outreach: Build relationships with local, state, and student media to facilitate LSU's media coverage and build LSU's reputation locally and statewide; write press releases: craft tailored/strategic media pitches; update and maintain LSU media contact lists; promote and maintain LSU media center. Respond to media queries; assist in writing statements for the media on behalf of the university; promote LSU experts to achieve media placements for LSU.

35%: Collaboration: Work with colleagues in LSU Marketing & Communications to creatively tell LSU's story on all multimedia platforms; find ways to make LSU's academic/research stories newsworthy; and create and share content with the news media.

Work with various communicators across campus to coordinate and strategize all communication efforts, anticipate potential media stories and assist with media queries to those areas of campus. Provide talking points to communicators on campus as needed. Strategize communication efforts for specific audiences, including students, parents, prospective students, alumni, legislators and donors.

30%: Analytics: Gather and prepare analytics for internal reports on all major media stories and events.

Gather and curate all news coverage on LSU each weekday for daily internal media sweep document. Essential Personnel: Assist with media queries during times of crisis or emergencies, to potentially include working in LSU's Emergency Operations Center as needed. Miscellaneous: Other duties as assigned.

Additional Information:

Ability to work extended hours, nights and weekends-including overnight-in the event of a crisis. May be required to work after hours to meet deadlines or to manage time-sensitive issues. According to PS-18, this position is deemed essential and may be required to report to campus in times of closure or emergency.

Minimum Qualifications:

Bachelor's Degree in Journalism, Public Relations, Mass Communications, English, Digital Media, Political Communications, or related field.

Years of Experience: 1 year (can include student internship or student employment)

Specific Experience: Copy writing and editing experience.

Preferred Qualifications:

Bachelor's Degree in Journalism, Public Relations, Mass Communications, English, Digitial Media, Political Communications, or related field.

Years of Experience: 2-3 years (can include student internship or student employment)

Specific Experience: Knowledge of Associated Press style; experience in news media or public relations preferred.

Job Competencies:

Beginner in the following:

• Strategic Planning

• Knowledge of Excel

• Analytics

Proficient in the following:

• Crisis Management

• Knowledge of media/news business

• Strategic use of social media

Advanced in the following:

• Verbal and written communication skills

• Meeting deadlines

• Critical thinking

Physical Demands:

Standing: F

Sitting: F

Walking: O

Bending: O

Reaching (above shoulder): O

Reaching (below shoulder): O

Vision (far sight): F

Vision (near sight): F

Climbing: N

Crawling: N

Twisting: N

Pushing/Pulling: N

Grasping: N

Squatting: N

Lifting: N

Additional Job Description:

Special Instructions:

Applicants must include cover letter, resume, and three professional references. An official transcript will be required upon hire.

Posting Date:

May 1, 2024

Closing Date (Open Until Filled if No Date Specified):

Additional Position Information:

Background Check

• An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits

• LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University's partner, next

Source Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

Y

LSU is an Equal Opportunity Employer and SAME Agency:

LSU is designated as a State As a Model Employer (SAME) agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu).

HCM Contact Information:

For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email HR@lsu.edu. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.