Media Platforms Lead / Performance Marketing Manager

Chegg Santa Clara , CA 95051

Posted 3 months ago

Team Lead Media Platforms

Alt Social Media and Programmatic Team Lead

Alt Sr. Manager Performance Display and Social

Marketing /Location: Santa Clara OR San Francisco, CA United States

Role: Performance Marketing Manager

Chegg is looking for a results-oriented and hands on Media Platforms Lead with exceptional strategic and analytical skills to join our growing team. The right person for the role can lead day to day operations, manage a team, and coordinate with and leverage team members across functional groups. Our business is expanding, so this is a high-leverage and high-visibility role within Chegg.

Responsibilities:

  • Lead the Strategic vision and oversee operational processes across social media and programmatic platforms.

  • Own our paid marketing audience strategy both for prospecting and 1st party data (remarketing, winbacks, cross sell, etc.)

  • Drive continuous improvement from our paid marking campaigns to drive growth, KPI efficiency, and team process.

  • Lead a team. Mentor and enable professional growth of your team members. Coach and guide your team to higher levels of operational maturity and removing roadblocks to get there

  • Work with our marketing operations team to enable workflow efficiency. Define and develop trafficking and campaign management best practices and processes.

  • Be a core point of contact for our internal Creative Marketing and Marketing Analytics teams. Drive deep collaboration with those groups.

  • Be a trusted advisor to business GMs and VPs. Proactively communicate with internal and external stakeholders, improving transparency, and collaboration.

  • Bring a POV on media best practices to the paid marketing team. Stay in touch with current industry trends, new tools and industry best practices.

  • Help the team set realistic expectations for deliverables and make every effort to meet them with quality work.

Requirements:

  • 8+ years of digital advertising experience in media buying platforms (social and/or programmatic)

  • Bachelors degree in economics, finance, business, mathematics, computer science, or equivalent training or work experience.

  • Experience planning and optimizing campaigns in a media platform and delivering business goals

  • Thorough understanding of acquisition marketing and latest paid marketing trends.

  • Proven project management skills with excellent attention to detail.

  • Analytical ability to understand, manipulate, and derive insights from data.

  • Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere

What is Chegg?

An 'always on' digital learning platform.

Chegg puts students first

Everything we build in this company is student-focused, making us the leading student-first connected learning platform. Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost. This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more. Chegg is a publicly-held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, and Chegg Internships and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts - Life at Chegg: https://jobs.chegg.com/Video-Shorts-Chegg-Services

Certified Great Place to Work!: http://reviews.greatplacetowork.com/chegg

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://insider.geektime.co.il/organizations/chegg

Chegg is an equal opportunity employer

#LI-VP


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Product Management Payment Products And Platforms

SVB Financial Group

Posted 2 days ago

VIEW JOBS 11/16/2019 12:00:00 AM 2020-02-14T00:00 The Director of Payment Products and Platforms, will be responsible for building and driving the payments product strategy, roadmap, execution and on-going management of all payment products and platforms. This team collaborates with the channel managers to bring new payments products and experiences to life. The Payments Director will own the P&L for this channel. He/she will build and lead a team of strong product managers focused on managing the current portfolio of products, building new products, and commercializing and monetizing current & future technology assets of the bank. Payments represent a broad scope of settlement methods leveraged by both the Innovation Economy and Large Corporates, and therefore are core to our overall channel strategy. The ideal candidate for this role will possess a very strong product management background, be well steeped in design thinking, Lean UX and Agile delivery methodologies and will use a data driven approach for decision making. The candidate must have prior experience in several payment clearing systems. This role will require strong influencing and negotiating skills across all levels in the organization. The right person thrives in a high performance and fast-paced environment, working with a world class organization made up of Product Managers, Designers, Engineers, Data Scientists, Customer Service Agents, Sales Associates and Clients to challenge the status-quo every day. Key responsibilities include: * Set Product strategy, own the product roadmap KPIs, and lead the execution on building and bringing to market new features and capabilities * Monitor product performance, user & client feedback to drive better product decisions * Partner with Technology leadership to oversee the work of Agile Teams that will be dedicated to this channel. Help lead teams through Agile routines * Partner with Marketing Research and UX Design to incorporate Design Thinking into product designs * Lead the business analysis, product usage analytics and drive insights to build a world class payment infrastructure at SVB * Own the P&L for the portfolio of products * A Bachelor's Degree with a science, engineering or quantitative major that requires structured problem solving * Masters in Business Administration or equivalent * ~ 10 years of Product Management experience ideally in Banking/Financial Services, ~5 years' experience in leading payment products i.e. ACH, Wires, Checks, Real Time Payments etc. * Demonstrated experience in building & leading high performing teams, action oriented and ability to inspire cross functional teams * Solid executive presence and ability to manage across all levels in the organization * Solid grasp of market dynamics in the subject areas and keen ability to assimilate and deploy the best practices * Strong vendor management skills * Strong Agile Practitioner well versed in Agile routines SVB Financial Group Santa Clara CA

Media Platforms Lead / Performance Marketing Manager

Chegg