Media Planning Intern

Lego Group Enfield , NH 03748

Posted 7 months ago

Are you passionate about a career in Marketing?
Join the LEGO Group as an Intern this summer and gain hands-on experience within the marketing department while bringing your skill set to the table.INTERVIEW PROCESS TIMELINE:
We are running an expedited interview process for FOUR newly-posted Marketing Intern opportunities, including a Brand Relations Intern, Trade Marketing Intern, Media Planning Intern and a Brand/Digital Marketing Intern. First round PHONE interviews will be held between May 15th-May 17th and final ONSITE interviews will be held between May 21st-May 23rd.
Mission:
An internship with the Media Planning team at LEGO Systems, Inc. affords students an opportunity to understand and practice first-hand the nuts and bolts of U.S. paid media planning and activation. You will gain foundational knowledge of how to balance audiences and product launches in comprehensive strategic media planning, execution, and measurement via traditional and digital paid media programs. You will gain detailed knowledge of processes designed to optimize media planning and creative asset development together with agency partners. You will also gain an understanding of the importance of OESP (owned, earned, shared, paid) media planning in the U.S. LEGO Systems is the North American division of the world's leading manufacturer of construction toys, known for high quality play materials designed to inspire and develop the builders of tomorrow.
Throughout the summer, you will actively support and assist with a variety of programs, which may include:
* Analyze Media campaign performance, connecting front-end insights to back-end data
* Prepare after action reviews/reports to facilitate best practice sharing
* Media landscape and media consumption habits & trends research/reporting
* Explore new channels and platforms to reach core audiences
* Facilitate visibility across channels for all OESP digital campaign activity
Department Focus Area:Media Planning drives the U.S. paid media strategy, planning and activation plan as part of the U.S. Marketing department. Interns will attend meetings and have opportunities to interact with consumer marketing professionals, creative agencies and media agencies to understand how Media Planning supports consumer, shopper, and retail partner marketing plans.
Additionally, interns will gain an understanding and practice of general office practices and decorum, which may include:
* Conference calls
* Presentations
* Brainstorms
* Collaboration and teamwork
* Cross-functional planning and activation
* Budgeting
Minimum Requirements: Be actively enrolled in, or a recent graduate of, a marketing, business or other related academic program
* Strong communication and organizational skills
* Strong academic credentials
* Ability to prioritize tasks and focus on multiple projects and deadlines simultaneously
* Demonstrated ability to excel in a collaborative environment
* 4-5 days per week (32.5-37.5 hours)
* Timeline: June 11, 2018 until you need to return to school or August 31, 2018
Experience:
* Related work experience (including internships) in marketing, media/marketing agency or media planning enviornment a plus.
Additional Details
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
LIBB

SDL2017

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Salesforce Strategic Planning Lead

Massmutual Financial Group

Posted 2 months ago

VIEW JOBS 10/12/2018 12:00:00 AM 2019-01-10T00:00 Since 1851, MassMutual's commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We're people helping people. A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other. Together, we're stronger. Description POSITION SUMMARY Reporting directly to John LaRoche, Leader of the Data Management and CRM team within the Planning & Execution group in Workplace Solutions, the SalesForce Strategic Planning Lead will support the long-term growth of the organization by providing support to senior business owners in establishing a long term vision and setting priorities as our SalesForce efforts expand. This includes focusing resources and ensuring that employees and other stakeholders are working towards common goals in the delivery of the SalesForce application. JOB DESCRIPTION * Establish and manage all strategic and tactical management reporting for the SalesForce effort within WorkPlace Solutions. * Help coordinate the Workplace Solutions strategic and tactical plans for SalesForce with the broader overall SalesForce Strategic Initiative at the MMUS level (i.e. remain in complete alignment with SalesForce activities centered the MMFA business line). * Facilitate senior level discussions across several business units (Sales, Planning and Execution, Client Management, Participant Services) as the SalesForce footprint expands into all of these areas in 2019. * Lead planning and coordination of transformation reconciliation for each TO initiative with a direct dependency on SalesForce expansion and deployment. * Work with senior business owners to determine the sequence of SalesForce initiatives to best deliver on the desired customer journeys. * Work directly with the SalesForce implementation lead to insure stories/sprints remains on schedule. Also, work the SalesForce Implementation lead to develop regular and routine audit processes to evaluate usage of SalesForce, data quality within SalesForce, and business trends that SalesForce data brings to light. * Provide business problem solving capacity and change impact assessment using knowledge of the business and operating model, enterprise capabilities, industry trends and best practices BASIC QUALIFICATIONS * Minimum of a Bachelor's degree; Master's degree preferred * 10+ years of business experience, with preferred at least 5+ years of experience in the Retirement business and 1+ years working directly with the SalesForce application. * Relevant experience in the Financial Services or Insurance industries * Demonstrates strong cross functional problem solving skills. * Demonstrated effectiveness developing plans, prioritizing activities and driving execution; well organized with solid communication style and skills * Experience thriving in a fast-paced, collaborative, cross-disciplinary and geographically dispersed environment * Position requires an extremely organized, detail-oriented individual who is capable of self-managing and multi-tasking in a fast-paced, demanding environment. * Authorized to work in the US without sponsorship. Ranked No. 93 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2018) and recognized as a World's Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It's more than our company structure – it's our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual. CORE VALUES Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy. Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies. Value People: We respect and learn from each other's diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential. Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand. Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day. For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest. MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status. Massmutual Financial Group Enfield NH

Media Planning Intern

Lego Group