Media Planner

Company Name: tastylive

As a Media Planner, you will work with rapidly growing brands and lead our performance marketing strategy and campaign activation. You will play a key role in the Global IG Media team, scaling paid marketing across the full consumer funnel. Will help manage a multi-million annual budget for our brands tastytrade, tastylive, badtrader, and tastycrypto.

What you'll do:

• Build recommendations for multi-million-dollar budget across multiple channels

• Monitoring the performance of online campaigns and reporting the results to relevant stakeholders

• Analyze data to develop strategies for advertising campaigns

• Ensure campaigns reach the target audience effectively

• Researching the current media landscape and keeping up to date with the latest media trends

• Determining the most suitable media mix given the nature of our business, budget and preferred advertising media

• Serve as strategic marketer of all paid digital tactics including video, display, social, & OTT

• Build testing schedule for creative, audience, landing pages, etc. with team across every paid channel

• Work with the data and analytics teams to create reports and compile analysis needed for campaign success

• Partner and integrate with internal teams and agencies on upstream planning, briefing, execution and optimization

• Build thought out recommendations and strategies to improve performance

• Analyze reports via GA, Looker, and ad platforms for optimization and transparency purposes

• Ensuring that advertising messages align with client or company objectives

Who you are:

• Proven track record in media planning, campaign execution, and optimization.

• Strong knowledge of a range of online media platforms and channels. Experience with search, display, social, mobile app, and affiliate marketing

• Experience with attribution modeling or incrementality tools

• Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns

• Excellent interpersonal and communication skills

• Excellent analytical and organizational skills

• Effective at working under pressure and meeting tight deadlines

• Over 5 years of hands-on campaign management or media planning experience

Team Perks:

• Performance Bonuses

• Stock Purchase Options

• 401k Plan

• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)

• 10 Paid Sick Days

• Gym Membership Reimbursement

• Commuter Benefits

• Pet Insurance

• Wellness & Mental Health Programs

• Charitable Donation Matching

• Two Paid Volunteer Days Off

• Daily catered lunch when in the office

• Full kitchen with snacks and beverages

• In-building gym

• CTA stop a block away, Shuttle to/from Metra

• Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars

Our Company:

The tastytrade, Inc. family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastylive is now affiliated with companies like a brokerage firm (tastytrade in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.

Our dream is simple: we want more people to find more success with a better trading experience. That's why we're investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

The diversity of our offerings and the technology that powers them provide our engineers with exposure to a broad set of tools and the opportunity to dig deep into specific problems.

We are an ideal environment for those who are self-motivated, engineering-focused, pragmatic, and who truly enjoy creating and operating large, highly available, and performant systems. Our team is lean at roughly 45 members, and we follow a management philosophy that values the autonomy of our engineers.

Location: We have a great new office in the West Loop of Chicago and are currently working hybrid meaning we'd love to see your face 3 days week or more!

tastytrade | tastylive | IG North America

1330 W Fulton Market, Chicago, IL 60607