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Media Planner Buyer
The Creative Group
Boca Raton , FL 33481
Posted 2 months ago
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Our client is looking for a success-driven Media Planner/ Buyer in Boca Raton! This planner will work alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Responsibilities:
? Act as the primary media expert for clients, planning, buying, optimization and reporting. ? Execute, manage, and optimize media campaigns with a focus on campaign/project KPIs and goals. ? Develop and manage paid search and display programs. ? Forecast projected campaign results, reach and frequency of potential media vehicles. ? Responsible for all media plans including pitch, planning, presentation and campaign reporting directly with clients. ? Manage media agreements and contracts with outside media vendors. ? Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded. ? Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary. ? Research and record trends, innovations, and changes that affect media buying. ? Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable. ? Implement test initiatives such as landing page/email marketing, A/B testing, multivariate testing, offer testing, as needed If interested, please contact:
? Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred. If you have an MBA, that?s an added bonus. ? Strong written and verbal communication skills. ? BA/BS or equivalent experience required. ? 2+ years? media-related/agency experience. ? Experience buying through Strata. ? You build great relationships with clients, vendors, and reps. ? Strong negotiation skills and successful track record in the media buying space. ? Establish trust and credibility with clients and vendors. ? Ability to deliver client-facing presentations. If interested, please contact:
Employment Type: Freelance