Media Planner & Buyer

Title: Media Planner & Buyer

Primary Location: Grand Rapids

Employee Status: full-time, exempt

Estimated Hours/Week: 38

Remote: No

What You'll Get: (note varied offerings based on role and hours)

• Weekly Pay

• Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision

• Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)

• Retirement options like 401 (k) with company match and pension.

• Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.

• Tuition reimbursement

• To see a full list of our benefit offerings - check out this helpful guide!

About this position:

LMCU is looking for an experienced Media Planner & Buyer who will be responsible for leading LMCU's media planning and buying efforts to help support the credit union's various business units. Overall, this role involves researching, planning, negotiating, and recommending various media mix options, leading to the purchase and placement of media that will help deliver the LMCU brand message to our specific target audiences in an economical and effective manner. This role will be responsible for building strong relationships with various media representatives, keeping updated data from the various media (ex. media kits), analyzing a variety of options (based on CPM, AQH, delivery efficiency, reach, and frequency, etc.), preparing media plans, negotiating short- and long-term media contracts, tracking, trafficking the right commercials/ads and reporting on performance/results. This role will also work closely with the account/strategy team to help identify marketing goals for specific campaigns.

What you'll do:

• Develop strong relationships with media representatives and gain a thorough understanding of their products (digital and traditional) to help in the evaluation of the most appropriate media options.

• Maintain updated information on all print, broadcast (including OTT, radio/TV/cable), direct mail, outdoor, print, digital (including PPC), social media, email, and specialty advertising (ex. Pandora) sources.

• Negotiate short- and long-term contracts for review and approval by marketing leadership. Reserve space/time and communicate schedules to LMCU marketing team with the sizes/specifications, dates, material due dates.

• Prepare written media plans with goals and objectives and recommend media spend based on the goals and objectives of individual promotions as well as for key marketing campaigns with strong collaboration with the account/strategy team.

• Deliver (traffic) the appropriate creative print and digital and broadcast TV commercials to the various media partners, documented with a trafficking form.

• Help maintain a log and the proper naming (coding)of broadcast and digital assets to ensure the appropriate commercials/ads run.

• Evaluate post-campaign results to gain a better idea of the level of success and making suggestions for improvements.

• Assist to help understand the key segmented group of prospects to target and work with the marketing team and the individual business groups to help them achieve their growth goals.

• Participate in brainstorming and idea sharing, insights and suggestions with the Marketing team to develop various marketing campaigns.

• Maintain and track allocated budgets for various paid advertising campaigns and managing invoice accuracy. Review and first-level approval of all paid media invoices, using AP Concur system, to ensure accuracy and match-up with media budgets and contracts.

• Produce reports that will help track the results of campaigns and working with our partner dashboards to track our digital results. In addition, review data and analytics of digital campaigns and direct mailings (routine) to determine effectiveness of media plans.

What You'll Bring: You'll like this position if you have...

• A positive attitude with a strong desire to work in a team environment.

• A minimum of three years to five years of similar or related experience, including preparatory experience.

• Strong experience in digital advertising and experience with traditional media is required.

• Google Ad certification

• Knowledge in the areas of digital advertising (examples include but not limited to PPC, display, re-targeting, geo-fencing, and social media) will be required.

• Familiarity with segmentation strategy is a plus.

• Highly detailed oriented and organized.

• Strong math and analytical skills.

• Four-year degree in Business Administration/Marketing preferred.

Who We Are:

We're proud of our past, thrilled with our present, and couldn't be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.

As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success - benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don't exist at traditional banks.

It's about always doing what's best and right for our members - it guides everything we do.

From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.

Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members' lifetime financial needs.

You'll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.

Have additional questions about the role?

You may email us at: Careers@lmcu.org.

If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:

Call us at: (616) 242-9790

Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316

Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU's online application.

LMCU is an Equal Opportunity Employer