Wal-Mart San Bruno , CA 94066
Posted 2 months ago
What you'll do...
As a Campaign Manager, you will use your 2-3 years of experience in digital campaign management and programmatic media buying. The campaign manager owns the execution, recognition and delivery of revenue closed by the sales team. The campaign manager owns the strategic planning and execution of the campaign. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio.
Campaign Managers will be responsible for client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication, trafficking and executing audience extension and other programmatic campaigns in demand side platforms spanning multiple media channels. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and DSPs, and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Plan, execute, manage, and optimize managed service and self-service campaigns
Types of campaigns include but not limited to onsite: display and search, offsite: display and video, social media and in-store
Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics
Defining metrics and measuring success of campaigns using internal analytics
Demonstrate diligence, attention to detail and adherence to SMG's best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]
Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Traffic campaign tags into all ad technology environments (onsite, off-site, social media, search)
Develop, grow, and maintain relationships with internal teams through exceptional client service
Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
Partner with Account Manager to manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Provide campaign wrap up reports
Provide monthly auditing reports to partners and actualize bill/pay systems when applicable
Maintain and organize campaign-specific materials in team's shared document repository
Attend client meetings, as needed
Four-year Bachelor's Degree in Advertising, Marketing or related field
2+ years of experience in bid management, campaign management/optimization, or digital media operations within search, publisher display media, network media buys, and/or social media
Basic knowledge of inventory forecasting, digital specs /formats, and mediamath (i.e. CPM, CPV, CTR, CPC, ROAS, etc.) and media concepts such as: viewability, IVT, brand safety, etc.
Knowledge of 3rd party platforms (DoubleVerify, IAS, MOAT, DCM, Google Ads Manager, etc)
High comfort level working with Excel such as creating pivot tables, analyzing data/numbers, media performance
Experienced with media reporting and comfortable working with Doubleclick for Publishers.
Excellent communication and writing skills
Understanding of traditional and interactive media planning elements
Experience using systems like Salesforce, Appian, Tableau, Order Management System
Strong project management skills
Client facing experience with the ability to identify risks and effectively manage through issues
Strong analytical thinking and mathematical skills for media optimization and media driving sales conversions
Capability to work proactively under pressure and handling multiple ad hoc requests
Ability to advise partners on best practices and areas of opportunity
Excited by a fast-paced and rapidly changing environment
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor degree in business or related field
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About Sam's Club
Sam Walton opened the first Sam's Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam's Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam's Club helps make saving simple for families and small business owners.
Sam's Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Hello, Silicon Valley
You don't have to choose between your career and your lifestyle. In Silicon Valley, you can have both.
Discover Silicon Valley
Fioli Gardens, Woodside
View an art exhibit, take a nature hike, explore the historic Filoli House, or take a class at this gorgeous 654-acre property.
Get your art fix at this internationally recognized collection of over 30,000 works of modern and contemporary art.
Computer History Museum
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Hike or jog throughout the year on terrain dedicated to academic programs, environmental restoration and habitat conservation.
Golden Gate Park, SF
Events, attractions, meadows, lakes, and a Japanese Tea Garden provide for a true escape, without leaving the city.
The Tech Museum
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Stylish boutiques, world-class shopping, and delectable cuisine = a San Jose shopping trifecta.
Pacifica State Beach
Learn to surf or visit the "World's Most Scenic Taco Bell" at this 0.75 mile long crescent shaped escape, a symbol of successful habitat restoration.
Golden Gate Cemetery
This national cemetery comprises 161 acres dedicated to all the members of the armed forces who served our country.
All the benefits you need for you and your family
Multiple health plan options, including vision & dental plans for you & dependents
Free Membership and discounts in fresh produce
Financial benefits including 401(k), stock purchase plans, life insurance and more
Paid education assistance with college degrees through our Live Better U program
Pay during military service
Paid time off - to include vacation, sick leave and parental leave
Short-term and long-term disability for when you can't work because of injury, illness, or childbirth
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
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