Suddenlink Communications Long Island City , NY 11101
Altice USA (NYSE: ATUS) is one of the largest broadband communications and video services providers in the United States, delivering broadband, pay television, telephony services, proprietary content and advertising services to approximately 4.9 million Residential and Business customers across 21 states through its Optimum and Suddenlink brands.
From high-speed broadband and ultra-HD video, to digital advertising solutions, local news and voice offerings, we are making connections possible around the country -- to businesses, to consumers, to communities, to schools, to hospitals, and everyone in between.
a4 Media is driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. And in a world where continuous innovation is the only way forward, we are redefining the vision we have for our customers, enterprises, advertisers - and our people.
The Media & Marketing Analytics Manager is the resident expert on media & marketing analytics throughout the Altice Media & Data Solutions organization who acts as a resource to our clients and internal stakeholders enabling us to better understand the performance of our marketing campaigns. Not only does he/she leverage their arsenal of analytics tools to deliver strategy-driving insights, but is also a pioneer determined to expand our analytics capabilities in a constantly evolving measurement landscape.
Assess and evaluate the performance of various marketing initiatives through analysis of Marketing Mix models, website and media analytics tools, and business intelligence reports to derive insights and recommendations around investment reallocations and maximize business performance
Compile weekly business & paid media results reports for presentation to senior management
Provide ongoing evaluation of paid media efforts, evaluating variables such as creative, media type & tactic, market, and audience
Contribute to optimization recommendations for all digital media channels, providing recommended actions to increase response rates, conversion or sales
Build data models to determine causality of performance trends, predict future impact, understand attribution and improve marketing ROI
Serve as an expert on web analytics, paid media analytics, media mix modeling, multi-touch attribution, and other internal reporting tools
Manage media mix modeling process, including regular data collection & analysis, as well as development of output and insights
Collaborate with media agency on reporting for paid digital campaigns consisting of search, display, mobile, social, video, and experiential
Develop & implement tagging and measurement strategies for website and paid media, using Google Analytics, DoubleClick, Adobe Analytics, and Adobe Audience Manager
Develop and execute test and learn approaches
Manage client requests and set expectations with professionalism, balancing workload to effectively deliver on client goals
5-7 years of experience in media and marketing analytics, with strong experience in digital
Proven track record in not only understanding data, but also how to derive insights and apply them in a business context
Fluency in Google Analytics, Adobe Analytics, Excel (pivot, vlookup, etc.), tag management systems, media mix modeling, multi-touch attribution, and DoubleClick Report Builder
Familiarity with statistical tools (R, SPSS, SAS, etc.), data management platforms, DSP's, DoubleClick Search, Facebook, Twitter
Experience with Datorama, Domo, QlikView, Tableau or other visualization tools is highly desirable
Experience interpreting and analyzing complicated, large-scale datasets
Ability to merchandise and rationalize strategies using verbal and written communication, including communication directed towards senior leadership
Understanding of marketing strategy and mix to inform potential recommended actions
Collaborative attitude when working in a matrix organization where roles and responsibilities are not always clearly defined
Bachelor's Degree from an accredited College or University or equivalent experience