The purpose of this role is to manage the delivery of effective ad operations work both to direct and Operating Company clients. The role also leads the day to day line management and training of junior Ad Operations staff
Media Manager-Media Technology
The Media Technology Manager will own the campaign implementation process from beginning to end. Additionally, he/she will work with Media Managers to facilitate requests in the Sizmek/DCM platform, implement tagging/pixel requests, and be the point of contact for AdOps internal teams on trafficking technology and implementation. With digital and/or work experience, this person will work independently, leveraging DCM/Sizmek, troubleshooting digital creative, JIRA ticketing system, and quickly grasp a solid understanding of digital terminology, procedures, and best practices.
The Manager will act as a liaison between internal media teams and support trafficking needs by scheduling placements, ads, and creatives as necessary throughout life of campaigns and issue tags, trackers, and creative assets to media partners, ad networks, and demand side platforms. He/she will embed additional survey, audience measurement, verification, and other tracking components for vendors such as Blue Kai, Aggregate Knowledge, Dynamic Logic, Insight Express, Vizu, Dimestore, DoubleVerify, TrustE in addition to creating and managing floodlight tags to ensure proper conversion tracking. The Manager will manage vendor pixels for on-site tracking, QA campaign setup, creative, floodlight tags, and vendor pixels and troubleshoot creative, data gathering, and tracking issues. Other responsibilities include pulling ad hoc reports, screening incoming creative according to adserver specs and technical requirements documentation, coordinating the rotation of ads and escalating any technological issues or trepidations to the Media Tech Supervisor.
Bachelor's Degree (preferred)
1-2 years experience working knowledge of DCM/Sizmek, Viewability/DCO partners, Tag Management, Conversion Tags, Krux & other Ad Technologies Coordinate and meet all deliverables accurately and in a timely manner
Support teams in preparing and delivering assets to media vendors
Work with media, creative and analytics teams at the onset of a campaign to help identify and implement all creative
Ability to multi-task
Effective time management skills
Strong analytical and organizational skills
Comfortable with technology and computers
Strong written and verbal communication skills
Sense of procedure within a corporate environment
Strong people skills
Working knowledge of MS Word, Excel, Powerpoint and Lotus Notes
Ability to learn quickly, work independently, and collaboratively
Ability to prioritize and organize workload
Understanding of Internet technologies
Comprehensive understanding & successful application of secondary research tools.
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