Media Manager

Job Summary:

Departmental Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

Position Summary:

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

Responsibilities:

• Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+

• Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives

• Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical media plans with excellence

• Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting

• Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns

• Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage

• Monitor and report on the performance of digital performance marketing campaigns

• Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.

• Manage media-specific documents, including media plans, objectives, strategy decks, and related functions

• Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics

• Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners

• Co-lead a team of performance media buyers

Qualifications:

• Minimum 5 years of relevant advertising agency or client-side media experience

• Exceptional understanding of the Sports/Entertainment landscape

• Firm understanding of media buying across paid channels

• Advanced understanding of the media ecosystems - e.g. CDP, DMP, DSPs

• Firm of understanding of media optimization tactic

• Works well under pressure.

• Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs

• Analytical and process oriented

• Strong initiative and results oriented

• Clear communicator with ability to articulate ideas, rationale and nuance

• Team player with excellent interpersonal skills

Required Education:

• Bachelor's degree or equivalent in marketing, media, communications or relevant field.

The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.