Media Manager, Marketing

Media Manager, Marketing At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere.

The Media Manager serves as the frontline internal media expert for KDP and is responsible for the strategy, planning, activation-oversight and analysis of platforms such as Video (Linear and Digital), Biddable and Site Direct (Display/OLV), Paid Social, Search (Engine and Non-Engine), OOH, Radio and any emerging media/platforms. The position oversees and manages the media strategy, plan development and activation with external agency partner(s), drives internal and external communication of plans, timelines and budgets. Monitors campaign/channel delivery and overall campaign measurement and performance. KEY RESPONSIBILITIES:COMMUNICATIONS PLANNING APPROACH:Keen understanding of the role media plays within the consumer marketing ecosystem, how media performs alone, how they perform together and how they are constantly changing

Passion for understanding consumer behavior (qualitatively and quantitatively), with ability to translate into actionable strategies and plans

Proven ability to develop media strategies (within the larger communications framework) that deliver on brand goals and objectives

Experience developing campaign and channel specific measurement plans

Identifies or creates new opportunities/partnerships that can meet business needsSTRATEGIC THINKING:Function as the leader across strategy, planning and buying of media, building relationships with partners and key stakeholders

Skilled at audience development and analysis

Can leverage analytical fluency to find insights based on available data and reporting

Approaches tasks and goal with a problem solving lens

Will collaborate with the Media Director to enhance and improve KDP's media practice

Knows how to prioritize and build timelines to balance work and achieve goals

Ability to work with Brand teams to write clear briefs that cascade business ->marketing ->media objectives/KPIsANALYTICAL FLUENCY:Comfort understanding and reviewing data sets (media and non-media), with an ability to hone insights from linear and non-linear information

Able to interpret brand/media measurement and reporting to inform the strategic planning and optimization process

Understanding of marketing mix modeling (MMM) and multi touch attribution (MTA)Thirst to understand culture and consumer behavior holistically, and translate it into media strategy

Ability and willingness to critically think through objectives and explore alternative territoriesPRESENTATION & COMMUNICATIONS SKILLS:Adept and articulate when presenting

Strong interpersonal communication skills

Ability to present complex themes in simplified terms

Support Media Director in training marketing and other internal teams on all things mediaRELATIONSHIP MANAGEMENT:Highly skilled at establishing rapport with co-workers, understanding the interdependencies that exist between teams

Responsible for building strong two-way relationships with agency partners

Ability to balance publisher/partner relationships, maintaining KDP's interests central CHARACTERISTICS OF SUCCESSDATA-DRIVEN DECISION-MAKERS: Ability to synthesize data and identify what is most critical for success.

Always leverage sound business judgment and analytics to make bold decisions.PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.ENTREPRENEURIAL SPIRIT: People who are inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.DRIVE FOR IMPACT:

Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, remove barriers, and lead the change.Ensure high performance results of your team by:Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions

Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent

Embracing diverse perspectives to foster innovation, learning from both successes and failures

Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations