Kendra Scott Austin , TX 78719
Posted 1 week ago
Job Description
About Kendra Scott
We are a fashion-lifestyle brand of big dreams, colorful confidence, and inspired design. Founded on Family, Fashion and Philanthropy, we believe that our employees and customers are the heart and soul of our brand, and that giving back is the truest form of success. Fashion meets innovation in the design of our two state-of-the-art facilities based in the heart of Austin, Texas, and overflows into the design of our growing retail environment across the country.
Position Overview
Kendra Scott seeks a Media Manager who will be responsible for managing all paid media efforts, including SEM, paid shopping/CSEs, paid social media, display advertising, affiliates, and digital video/CTV. The position requires the ability to develop and execute strategies across all channels to support both customer acquisition and retention. Responsibilities are currently in digital marketing strategy but the ideal candidate has experience with other channels (linear, OOH, etc) to build a full funnel media plan.
Responsibilities:
Actively manage all of Kendra Scott's advertising channels in partnership with agency
Deep dive on channel performance and develop recommendations to drive incremental sales
Develop benchmarks and set goals for channel performance (including spend, sales and ROI/ROAS)
Track performance against goals and report performance to senior leadership
Build and maintain digital marketing budget that supports the growth goals of the business, with a particular focus on DTC (ecommerce and retail)
Identify and launch new paid marketing channels to drive sales growth and innovation in media
Manage tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets
Partner with internal teams on segmentation strategy across media channels to deliver the right message to the right person at the right time, through first party data and audience building
Manage expansion of media attribution
Partner with ecommerce (including web merch and SEO) for landing page optimization and SEO/SEM improvements
Our Ideal Candidate Will Have:
Bachelor's degree or equivalent work experience
5+ years' experience in Digital Marketing for a high-growth company or digital agency
Retail experience (at brand or agency) preferred
A proven ability to break down larger initiatives into consumable achievable tasks to achieve departmental and company objectives
Ability to clearly articulate plans and ensure team is aligned
A solutions-oriented mentality with a data driven approach and strong analytical skills
Detail oriented and organized
Ability to multi-task, meet deadlines, and work in a fast-paced environment
Experience managing search marketing preferred
1+ years of experience managing a marketing budget
High proficiency Microsoft Excel
A growth mindset: track record of leveraging past learnings, encouraging new ideas and smart risk taking in self and others
Strong communication skills with a proven ability to build cross functional partnerships to make effective decisions collaboratively
High commitment to employee growth and development: empowers team and defines success as having a significant impact on other's careers
A shared appreciation for our 3 core values of Family, Fashion and Philanthropy
We are an equal opportunity employer and value diversity at our company.
Kendra Scott