Media Manager

About Hiatus

Hiatus is an NYC-based fintech startup led by engineers, money experts, and product designers. Our team is united by one common purpose: improve the financial health of American families by providing financial transparency and personalized guidance at scale. The Hiatus app is designed to help you address everything from uncompetitive interest rates to forgotten subscriptions. By leveraging recent breakthroughs in financial technology, our team is building a more intuitive way for millions of people to make financial progress.

About the Role

We’re looking to add a Lead Media Analyst to our team to own a paid media program that is roughly the same size as a flagship brand for a mid-size marketing agency with the support of our existing Marketing & Growth team. We have multiple evergreen channels, each of good size, in a rapidly evolving media mix. Most of our primary channels are currently in paid social.

You'll be supported by our Marketing & Growth team. This team covers user acquisition, creative production, marketing analytics, and user experience management. This team cross-functionally collaborates with engineering, operations, CX, and leadership regularly.

We foster a culture of mutual respect and an environment for individuals to become world class impact players in their own domains. Creative freedom and performance is at the heart of what we do.

Requirements

You might be a good fit for this role if you:

• Have an evolution mindset
• Value integrity and take pride in your work
• Can communicate effectively via active listening
• Bring a “playbook” always but has a pen as well to cross off and add items
• Have a collaboration mindset with the entire business
• Have the confidence to push back on other open-minded individuals
• Find creativity in your work

Some things we consider critical for this role:

• Has enough experience to operate mostly independently in paid media campaign execution
• Programmatic experience preferred
• Ability to run paid social and paid search campaigns end to end
• Understands tracking and attribution

What your day-to-day will look like:

• Regularly tune and own paid media processes that have been developed
• Creatively concept, structure, communicate, implement, document, and prioritize paid media experiments to run
• Follow the experimentation process of "hypothesis > experiment structure > result analysis > takeaways"
• Work closely with the creative and data team in efforts
• Support and guide an evolving marketing program as makes sense

What your week-to-week will look like:

• Sprint meeting beginning of week with a standup in the middle
• Come to sprint meeting with your own focus board of weekly projects
• Discuss data and projects with CEO, marketing, creative, and head of operations at sprint and standup
• Routinely tune your paid media campaigns and guide along your paid media experiments
• Develop your own projects in open collaboration with the entire company

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home