360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don't just react to changes in the marketplace we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn't go unnoticed. In 2018, we were named Adweek's Breakthrough Media Agency of the Year and selected for Ad Age's A-List our eighth consecutive year in the coveted issue. We've also been named one of Fast Company's Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That's some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more, visit www.360i.com.
Note: this role is based in our beautiful offices in the west side of Los Angeles.
The Media Manager is the day-to-day focal point to the account. The primary responsibility of the Media Manager is to negotiate cost efficient schedules on behalf of the clients. Supported by the Associate, the Media Manager will coordinate all aspects of the buying process. The Media Manager is expected to have a strong working knowledge of the media buying space and available media research. They are also expected to be proficient with 360i tools (buying tools) and procedures (both Buying and inter-department). The Media Manager is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.
Media Buying and Execution:
Prepare reports for clients on national accounts (Tracking, GRP, Posts)
Ensure that DDS and GRP charts reflect most updated brand requirements
Communication with networks regarding client's scheduling
Ensure that move requests have been requested and are being followed up on daily
Organize all upfront information into summary documents (i.e. "Roll-Ups")
Analyze upfront plans, execute options and sell-off requests , negotiate scatter buys and prepare scatter buy recommendations
Ensure that allocations match flighting/$'s/GRP requirements
Prepare Monthly Spending Reports
Client & Internal Relationships:
Maintain special client related projects (i.e. Marketplace updates)
Develop and maintain relationships with network sales executives
Assist in managing expectations of clients and deliverables
Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
Assist Supervisor in growing business opportunities within current clients
Keeps up with the latest trends in media, programming and ratings May be responsible for informing team/client of new opportunities or issues
Participates and leads, if appropriate, face to face client and vendor meetings
Builds positive relationships with internal and external teams and sets good example for assistant level
Strategic Thinking & Leadership:
Works with management team (Supervisor/ Director) to develop strategies for media buys
Shares new and relevant advertising opportunities in written and verbal form to the media department
Strategizes ways to most effectively use media dollars to the greatest benefit for our clients
Assess problems and concerns in a systematic, logical and rational manner
Proactively resolve issues, know when to and to whom to escalate
Instruct and develop Associate knowledge of television media, negotiation skills and DDS programs
Provide guidance to team members nurture/promote team environment
Assist in the training of junior team members
May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
May be responsible for constructing and delivering accurate, honest and timely performance management documents
Capable of managing multiple deliverables and ability to seamlessly transition among them
Expresses oneself clearly and concisely in oral communications
Writes in a clear, compelling and concise manner
Organizes ideas and information logically and sequentially
Assists in the development of media presentations and tactical POVs
Develops client reports that are clear, compelling and persuasive
Ensures key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
EDUCATION and/or EXPERIENCE:
KNOWLEDGE, SKILLS and COMPETENCIES:
Thorough understanding of the media buying process, buying department and inter-department relationships
Demonstrated ability to generate and present well-considered ideas and solutions
Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives
Balanced ability to perform analytically and creatively
Media vendor negotiation experience
Working knowledge of DDS
Knowledge of media research terminology
Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
Advanced computer skills (MS Word, Excel, PowerPoint)
PHYSICAL DEMANDS and SPECIAL CIRCUMSTANCES:
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; reach with hands and arms; climb stairs; bend and perform manual tasks. The employee will be required to communicate verbally and by phone. Visual acuity is required including color, depth perception, and field of vision. The employee must occasionally lift and/or move up to 15 pounds.
This job is performed in a traditional office environment. While performing the duties of this job, the employee may be exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.
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