Media Lead

Interpublic Group Nashville , TN 37201

Posted 1 week ago

POSITION: Media Lead (VP or SVP)

REPORTS TO: EVP, Insights

DEPARTMENT: Media

EXPERIENCE: 10 years

THE POSITION

ReviveHealth's media department is responsible for paid media strategy and planning as a component of integrated marketing campaigns. The Media Lead will lead the department. Our fast-growing media department requires a leader who brings significant knowledge (and possibly provocative opinions!) about media strategy, planning, and buying, all in the context of integrated marketing that spans across all engagement channels (paid/owned/earned/shared). We'd like for this person to have specific depth in digital and social, since that's where everybody spends their time today!

Since the department is growing quickly, this person will help define the evolution of media planning for the agency, particularly in how functions as part of (and in harmony with!) integrated marketing planning. As leader of ReviveHealth's media discipline, this person will lead our effort to develop and own the agency's POV for media planning in an integrated environment.

The Media Lead will lead a small team (2 full-timers currently, and growing) of media planners, overseeing their work and nurturing their development and professional growth. S/he will be responsible for further defining, as well as evolving the processes, tools, and technology that ReviveHealth deploys to plan media. S/he will also lead efforts to identify and utilize the expertise of suitable partners that we work with in the media space, including agencies that buy and place media.

The Media department, together with Strategy and Analytics, is part of the Insights Group. The Media Lead will work collaboratively with these two disciplines to further evolve our collaborative approach to planning integrated client engagement initiatives. The Media Lead reports to the Head of ReviveHealth's Insights Group, and will have a partnership with her/his manager in building the long-term trajectory of the media function at ReviveHealth.

Experience in developing and executing marketing and communication programs for hospitals and health systems, health technology companies, physician groups, and all types of health services organizations is beneficial, but not required.

THE RESPONSIBILITIES

Includes, but not limited to the following:

  • Lead the development of strategy that informs when, where, and how we execute ideas and engagements.

  • Map media executions that reach target audiences, deploy the right calls-to-action, achieve client objectives, and have measurable success.

  • Analyze and illuminate how consumers interact with devices, content and media, then develop insights based on their motivation to reveal what value a brand needs to provide.

  • Create plans that seamlessly blend paid media efforts with owned platforms, digital and social content and PR-oriented media activities.

  • Champion the use of data to understand behaviors and uncover unexpected insight that inspire bold ideas for connection and measurement.

  • Build senior-level client relationships, providing guidance on their competitive threats, evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact.

  • Oversee the team's work, and help nurture the development of their craft.

  • Lead, manage, and hold accountable members of the media department.

  • Participate in performance management process, including annual goal-setting for individual and team, provide on-going feedback to team members, and complete quarterly reviews on-time.

  • Advance the team's capabilities and POV to keep ahead of the times.

  • Stay up-to-date on opportunities and changes with channels and vendors, and regularly inform the agency for broader team knowledge.

  • Evolve the media function at Revive: define the role of media and give it the energy and value to make it indispensable.

  • Other duties, as assigned.

THE ESSENTIALS

  • 10 years of experience in planning: program planning and management, fluency in a range of channels, experience with core planning tools and systems, ability to deliver programs from theory to execution, experience leading people and projects

  • Agency experience preferred

  • Comfort in business development and pitching

  • Understanding of how communications, creative and media work together

  • Digital fluency

  • Commitment to solving clients' business challenges

  • Deep understanding and experience in paid media strategy, planning and buying within an integrated environment

  • Intimate understanding of how audiences and influencers interact with channels and technology

  • High degree of comfort in non-paid channel execution

  • Knowledge and ongoing discovery of vendors, platforms and partners who can aid our efforts in the space

  • Passion for strategy, culture, trends, impacting behavior, and inspiring others

  • Highly effective communicator, writer and presenter

  • Extremely organized and detail-oriented

  • Health care industry knowledge and experience is highly preferred but not required, particularly in health services, health IT or health systems

  • Comfortable working in an open office environment

  • Ability to multitask, and delegate, working in a high volume environment

  • Discernment to protect confidential information, both verbal and written

  • Travel requirements: approximately 15-20%, dependent upon client and new business prospect need

REVIVEHEALTH CORE VALUES:

Respect. Own it. Grow, always.

ReviveHealth is proud to be an Equal Opportunity/Affirmative Action employer. ReviveHealth recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.


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As leader of ReviveHealth's media discipline, this person will lead our effort to develop and own the agency's POV for media planning in an integrated environment. The Media Lead will lead a small team (2 full-timers currently, and growing) of media planners, overseeing their work and nurturing their development and professional growth. S/he will be responsible for further defining, as well as evolving the processes, tools, and technology that ReviveHealth deploys to plan media. S/he will also lead efforts to identify and utilize the expertise of suitable partners that we work with in the media space, including agencies that buy and place media. The Media department, together with Strategy and Analytics, is part of the Insights Group. The Media Lead will work collaboratively with these two disciplines to further evolve our collaborative approach to planning integrated client engagement initiatives. The Media Lead reports to the Head of ReviveHealth's Insights Group, and will have a partnership with her/his manager in building the long-term trajectory of the media function at ReviveHealth. Experience in developing and executing marketing and communication programs for hospitals and health systems, health technology companies, physician groups, and all types of health services organizations is beneficial, but not required. THE RESPONSIBILITIES Includes, but not limited to the following: * Lead the development of strategy that informs when, where, and how we execute ideas and engagements. * Map media executions that reach target audiences, deploy the right calls-to-action, achieve client objectives, and have measurable success. * Analyze and illuminate how consumers interact with devices, content and media, then develop insights based on their motivation to reveal what value a brand needs to provide. * Create plans that seamlessly blend paid media efforts with owned platforms, digital and social content and PR-oriented media activities. * Champion the use of data to understand behaviors and uncover unexpected insight that inspire bold ideas for connection and measurement. * Build senior-level client relationships, providing guidance on their competitive threats, evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact. * Oversee the team's work, and help nurture the development of their craft. * Lead, manage, and hold accountable members of the media department. * Participate in performance management process, including annual goal-setting for individual and team, provide on-going feedback to team members, and complete quarterly reviews on-time. * Advance the team's capabilities and POV to keep ahead of the times. * Stay up-to-date on opportunities and changes with channels and vendors, and regularly inform the agency for broader team knowledge. * Evolve the media function at Revive: define the role of media and give it the energy and value to make it indispensable. * Other duties, as assigned. 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Own it. Grow, always. ReviveHealth is proud to be an Equal Opportunity/Affirmative Action employer. ReviveHealth recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. Weber Shandwick Nashville TN

Media Lead

Interpublic Group