The Media Director defines team direction and ensures all initiatives are closely tied to clients' business needs and strategic drivers. The Director provides functional management and leadership to a team of experienced media planners and provides strong cross-functional contribution.
Expertise in cross channel media tools and response forecasting
In-depth understanding and application of technical media concepts and principles
Detailed understanding of the client's business/marketing objectives and how media contributes to the overall business goals of the client
Strong knowledge of external media marketplace
Takes a holistic view of the client's account
Seen as "expert" by the client
Ability to conceptualize, build, and implement new media systems
Internal: Operations, Tactics and Strategy
Ultimately responsible for flawless execution
Communications: Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client's business. Proactively partners with internal departments. Clear, concise written skills to effectively communicate story in a compelling fashion. Effective listening skills to react to and resolve issues, and identify opportunities
Strategy: Lead efforts to define client's media strategy (online and offline). Provides online and offline marketing expertise to clients. Contributes to strategy development across multiple cross-functional teams at PHCG. Alert to changes in the marketplace and adjusts strategy accordingly. Passionate leader of customer insight in client teams, peer groups and internal meetings
Analysis: Drives media strategy and analysis, leads media recommendations, and reviews optimizations
Financials: Owns the revenue & projections of the brand. Leads team in completing monthly staffing and revenue projections
Execution and Process: Document and secure all contractual agreements and sign-offs with Clients including Addendums, IO term discussions, NDAs, TPAs, and MSAs. Strict adherence to AP processes. Plans and buys media as needed; may include direct account and client service responsibilities. Scopes and defines project parameters based upon campaign objectives
Best practices: Proactively searches out best practices from around the network to strengthen the team's delivery. Consistently strives to improve approach, methods and media capability deliverables
Media's role in PHCG and Agency: Clearly identifies Media's role within the PHCG marketing process and articulates roles and responsibilities. Increases visibility of media expertise throughout agency; articulates department and PHCG views on customer segmentation, channel strategy, media strategy, tactics and execution
New business: Sells services of Media capability in new business pitches to prospective clients. Begin to identify and implement ways to grow current client's business.
Demonstrates ability to work across all channels and multiple accounts
Forms and maintains effective relationships with team, clients, and vendors
Approaches brand from holistic media perspective.
Integrates new technologies into client recommendations
Recognized by other capabilities as effectively balancing client and PHCG team demands to deliver high-impact work on time, on budget
Beginning to impact results beyond position and client responsibilities
Managing and Leading Others:
Provides functional management and leadership to a team of experienced media planners. Provides strong cross-functional contribution. Serves as team leader.
Manages a team to consistently, successfully deliver execution of complex programs
Attains high level of: Ability to train and develop self and others; Delivering quality, actionable feedback; Goal and priority setting; Adaptable/flexible management style; High hiring standards.
Resource Allocation: Successfully manages available staffing resources to project needs. Manages media staff, workflow and department capabilities.
Training: Demonstrated commitment to employee development including onboarding new employees, training, and mentoring. Train media planners on direct response and brand marketing. Shared learning of insight-driven work. Active participant in available mentorship programs. Develop and deliver on-boarding for new hires. Ability to teach mathematical and media concepts.
Team Building: Strong team builder with client, media vendors and internal teams. Works cross-functionally.
Leadership: Actively participates in formal development processes performance management, goal setting, mid and end of year reviews, etc. Strong leadership and coaching to direct and indirect teams; Providing clear communication on business initiatives and client requests
Effective listening skills to digest, process and guide strategy and problem resolution
Takes accountability for one's work as well as the work of the team.
Demonstrated commitment to Company's recruitment and interviewing efforts
Owns the client relationship on assigned brands.
Works closely with client to identify areas of opportunity for the business.
Knows when to integrate agency products, such as Connections Planning into client business.
Builds negotiation strategies based on accountable performance.
Communication: Drives professional, impactful standards within team for all written and verbal contact with clients
Demeanor and relationship: Consistently manages client and internal expectations without alienating either party
Strategy: Deep understanding of client's business goals and objectives and how media recommendations meet needs
Vendors: Develop and maintain publisher relationships and partnership development. Point of escalation for vendor communications. Coordinates and works closely with key stakeholders; S&A, Technology, creative etc. to drive best media product.
Exhibits Integrity and Trust
Exhibits Self Development
Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
Proven ability to lead people (mentoring and developing) and projects
Ability to anticipate problems before they happen
Education and Experience