Media Director

Overview

Company Description

We are an advertising agency committed to doing the right thing for our clients, employees, and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of "Best Places to Work in PA," we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development, and work/life balance. That's the DiD way.

Job Summary

We are seeking a dynamic and experienced Media Director to help lead our media strategy and execution. In this role, you will drive the development and implementation of comprehensive media plans that effectively promote our clients' brands and campaigns.

Responsibilities

Responsibilities

• Develop and execute integrated media strategies across various channels, including digital, print, and social media.

• Lead media planning, buying, and optimization efforts to ensure maximum ROI for client campaigns.

• Collaborate with cross-functional teams, including creative, account management, and analytics, to align media strategies with overall campaign goals.

• Analyze media performance data to provide actionable insights and recommendations for future campaigns.

• Contribute actively to the development and delivery of compelling new business pitches, leveraging innovative strategies and insightful presentations to captivate potential clients and secure valuable partnerships

• Lead and mentor a team of individuals, providing guidance, support, and feedback to foster professional growth and maximize team performance in alignment with organizational goals.

• Manage relationships with media vendors and negotiate favorable terms and rates.

• Stay current with industry trends, emerging media technologies, and best practices to continually innovate and improve media strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 6+ years of experience in media planning and buying, preferably within the health, wellness, or pharmaceutical industry.

• Proven track record of developing and executing successful media campaigns.

• Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

• Excellent communication and negotiation skills.

• Leadership experience with the ability to manage and mentor a team.

WHAT DOES IT MEAN FOR US TO BE LUCID?

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.

The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.

• Compassionately Human: We think about the human impact of our actions

• Accountable Allies: We are the go-to strategic partners for our clients

• Invent with Intent: We create meaningful solutions to solve real problems

• Courageously Curious: We challenge ourselves to think disruptively

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.

We are dedicated to offering an inclusive and accommodating recruitment process. Should you require any accommodations during the interview process, please do not hesitate to reach out.