Media Director

Colle McVoy

Colle McVoy is a full-service creative agency and certified B Corp known for building enduring relationships between forward-thinking brands and people. Creating the first AI-powered La-Z-Boy recliner and getting people hooked on eating chicken feed is a casual Monday. Our crew of intrepid thinkers may also be behind why you roam retail store aisles and how you satisfy snack attacks.

Colle McVoy's culture lives in what we call the Great Wide Open. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Job Overview

Media Director

Are you a connection connoisseur or a media maven? Are you a reach/frequency artist and the flowchart is your canvas? Do you believe "spots and dots" are for dalmatians and media plans should be as creative as the message? Are solving business challenges with a solution-neutral mindset and measurement framework the ultimate metric of proving marketing effectiveness? If the answer is all of the above, we know the place for you.

As a Colle McVoy Media Director, you'll be leading holistic media strategy, planning, investment and measurement activities on a nationally recognized brand with opportunities for career growth. You'll put your breadth of full-funnel, brand and performance channel expertise, curiosity, and innovative thinking to use making first-of-their-kind media experiences for this major retail brand. In joining this award-winning media team you'll tap both sides of your data-driven and creative mind to make unique use of a wide range of channels, including an emphasis on digital media across CTV, OLV, paid social, paid search, out-of-home, affiliate marketing and everything in between. Your contagious passion for what you do will help lead the direction of our department and mentor our media team members.

Responsibilities

• Craft full funnel media strategy and plans for a major national retail brand with potential to work across multiple clients and campaigns

• Guide plan development, execution, reporting and stewardship, primarily on digital-centric media plans, partnering with the VP, Group Media Director

• Be the client's point person and go-to media resource

• Collaborate with both internal disciplines and external agency teams, representing an informed and thoughtful media point-of-view

• Work closely with data science and brand strategy teams to develop measurement frameworks, effectiveness models and the creation of data-led audience profiles

• Lead the development of client-ready presentations that effectively represent and sell in your team's great work

• Facilitate media relationships to ensure the team is considering the latest and greatest thinking and opportunities

• Work with the media and data science leadership team guiding process evolutions, training opportunities, and team member development

• Train and mentor direct reports, acting as their advocate and helping drive their success

Qualifications

• Bachelor's degree or equivalent media industry experience

• Minimum of eight years in agency-side media planning experience

• Three or more years of management experience

• Experience planning across all media vehicles, specifically digital and performance marketing channels

• Proficient across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis/segmentation, plan reporting and optimization

• Familiar with Vivvix (Kantar), Pathmatics, MRI Simmons, Nielsen and/or equivalent research tools along with general adtech/martech platforms

• Ability to independently write a media plan, create a client-ready presentation and effectively present the work to clients

• Ability to travel as needed is required

About Colle Mcvoy

Named a 2024 Ad Age A-List Standout Agency and Adweek's 2023 Midsize Agency of the Year, Colle McVoy's nimble talent model unlocks holistic creative problem solving with capabilities that span the entire marketing ecosystem: brand and influencer strategy, design, experiential, social, branded content, media, earned creative PR and more. Backed by an award-winning culture, we've earned Best Place To Work honors year over year. For more information, visit  collemcvoy.com or follow us on LinkedIn , Instagram , Facebook or X .

We are an Equal Opportunity Employer.