Booking Holdings Inc. Amsterdam , NY 12010
Booking.com is one of the leading digital advertisers in the world. We are currently looking for a
Media Campaign Analyst to join Marketing Science Analytics. As a Campaign Analyst you are responsible for driving the measurement and optimization of the global digital media campaigns we run through DoubleClick, Youtube and Facebook. You will ensure campaigns are setup to measure marketing effectiveness and incremental ROI and are a driving, innovative force behind the performance optimization agenda.
To succeed and thrive in this position, you must love mining large data sets, to turn data into insights that can drive the performance of our campaigns and communicate your findings to a broad range of stakeholders. You must have a solid understanding of statistics and experimental designs, A/B testing in particular, and enjoy thinking critically about complex problems. The majority of your time will be spend analyzing data to find new ways to improve the performance of our digital media campaigns.
We are looking for a team player with a self-starting approach. You must have gravitas and the
ability to get things done. This is a unique opportunity to play a key role in an exciting, fast growing and multicultural business. The role offers excellent opportunities for growth in the field of
business analytics and data science.
Day-to-day measurement and performance reporting of digital display and video campaigns running through various channels
Understand and develop optimal experimental test designs to understand success factors in our digital media marketing campaigns
Be pivotal in researching best practices to support improving testing and measurement methodologies
Use A/B testing and a variety of alternative methodologies to measure marketing effectiveness, attribution, and ROI
Conduct research and insightful analyses to help the department determine which creative, channels and networks are successful or not
Advocate and communicate ways to optimize the performance of our campaigns working closely with different internal teams and departments
Key competencies and abilities
A postgraduate degree in a quantitative field (e.g. Business Administration, Economics, Finance, Econometrics, Statistics, Mathematics or Data Science)
Understand all components of experimental design from sampling to measuring effect(s). Hands-on experience with A/B testing in commercial environment a plus.
0-4 years of experience work with big data (Hadoop, Hive, BigQuery, SQL)
0-4 years of experience with statistical analyses in an applied setting (experience with R, Python and/or Spark is required)
A strong eye for detail and an inquisitive mind, naturally being driven to continuously finding ways to improve the department's and your own performance
A real team player with solutions-focus and entrepreneurial spirit
Exceptional communication skills in spoken and written English
Excellent organizational skills with ability to manage multiple, competing priorities simultaneously and deliver results under tight deadlines
Professional experience in the digital media landscape is a plus
The hiring company Booking.com BV is the company behind Booking.com, the market leading online accommodation reservation service in the world. Booking.com BV is looking for a Media Campaign Analyst in Amsterdam, the Netherlands. All references to "Booking.com" refer to Booking.com BV.