The Media and Graphics Developer creates HTML emails and designs for various target audiences through electronic communications using state-of-the-art technology and software applications. The Developer creates designs specifically for the Internet, e-mail marketing campaigns, social networking sites, the college's customer relationship management systems, and other multi-media outlets that are integrated with the College's current marketing initiatives. Multi-media designs are to include but are not limited to dynamic e-mail blasts, e-newsletters, web landing pages, personalized URLs (PURLs), and publications, graphics for internal display systems, web-banners, wireframes, pay-per-click ads, interactive pdfs, and more.
The work schedule for this position is 28 hours per week, Monday through Friday. Flexibility is required.
College of Southern Maryland conducts background checks in order to ensure the safety and well-being of the College's staff and students. The final candidate for this position will be subject to the following background checks: Criminal History Check.
This position is open until filled. For best consideration, please apply by 11:50 p.m. on Tuesday, July 9, 2019. The College of Southern Maryland is an Equal Opportunity Employer.
Specific Duties and Responsibilities
75% - E-mail/Multi-media/Social Marketing Development
A. E-mail/Multi-media/Social Marketing Requirements
Promotes the college by consistently designing and producing creative and professional e-mail and multi-media designs using various computer platforms and software applications
Creates designs for multi-media that are integrated with current marketing initiatives
Edits the content from print materials to support readability in multi-media designs
Creates and manages content for the College's social media including Facebook, Instagram, Snapchat, and Twitter.
Stays current with new trends in e-mail design, responsive (mobile) design, and social media.
Has knowledge of, stays current on, and continually utilizes best practices for e-mail accessibility (ADA Compliance)
Stays current with Search Engine Optimization (SEO) techniques, UTM codes, and PURLs.
Prepares multi-media designs properly for Web Developers to integrate on the CSM web site
Has a thorough understanding of e-mail marketing development tools (e.g., Salesforce Marketing Cloud and Constant Contact)
Co-manages the scheduling and content of internal monitor system
Maintains a working knowledge of list management and mass e-mail best practices
Has an above average understanding of Client Side Coding (HTML, CSS, etc.)
Operates the PC computer with Windows 7 or higher platform
Is proficient using the latest version of Adobe's Creative Suite (CS), including Dreamweaver, Photoshop, Illustrator, InDesign, and Acrobat Professional
Continually learns to use new social media platforms and software by training through webinars, online resources, conferences, seminars, and keeps up-to-date with software upgrades
Anticipates future software and typestyle needs
Troubleshoots computer problems
Designs and produces various print materials (forms, flyers, brochures, programs, ads, etc.) using Adobe Creative Suite software applications when necessary
Has an understanding of pre-press and can create pre-flight files for printing with external vendors and the internal Printing Services
Maintains soft copy and electronic filing systems per the departments organizational processes, including bi-weekly, monthly, and quarterly reports
Coordinates with the Creative Services Director and Web Services to take multi-media designs from concept to completion
10% - Editing and Proofing Copy
Edits copy to be appropriate for multi-media designs to support readability
Proofreads and verifies copy as necessary to ensure accuracy of content and style
Uses the college Style Manual, Webster's Dictionary, Chicago Manual of Style
10% - Communication
Serves as contact person when the Creative Services Director is absent by being responsible for assisting clients, making sure multi-media designs are prepared according to schedule and that the proofing process is followed
Coordinates and assists other departments with templates, imagery, and graphics for digital materials
Coordinates with Web Services and Creative Services Director to take digital and multi-media designs from concept to completion
5% - Additional Duties
Assists in the entire process of making, organizing, distributing proof copies
Attends departmental as well as other meetings as required
Participates in training that will add to job knowledge
Participates in college-sponsored activities, committees, etc. as time allows
Works together with other members of the department in learning new software, and operation of new equipment
Attends workshops to update computer skills and design techniques
Performs other duties as required
Minimum Education and Training
BA in art, or graphic design, or web design required; or, a bachelor's degree and relevant experience in multi-media, web, e-mail, and graphic design
Three years experience in a marketing agency or in an educational or commercial institution
Demonstrated artistic talent and capability as evidenced by a strong portfolio.
Grammar and proofreading skills desired
Minimum Qualifications and Standards Required
Knowledge, Skills, and Abilities:
Knowledge of all pertinent copyright laws
Knowledge of typesetting, formatting, and designing guidelines
Knowledge of specifications for setting up jobs for both print and multi-media
Makes certain all applicable nondiscrimination and ADA policies are properly displayed in appropriate multi-media and publications
Adheres to CAN-SPAM law
The Media and Graphics Developer should be able to write and design creative content for e-communications and work with marketing team members to ensure that content is accurate on the web site and is consistent from printed materials to the web.
The Developer must be able to seamlessly translate content from printed material to multi-media designs in various media types.
The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly. Additionally, the following physical abilities are required:
Fingering: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.
Handling: Picking, holding, or otherwise working, primarily with the whole hand.
Visual ability: sufficient to effectively operate office equipment including copier, computer, etc.; and to read and write reports, correspondence, instructions, etc.
Hearing ability: sufficient to hold a conversation with other individuals both in person and over a telephone; and to hear recording on transcription device.
Speaking ability: sufficient to communicate effectively with other individuals in person and over a telephone.
Mental Acuity: Ability to make rational decisions through sound logic and deductive processes.
Talking: Expressing or exchanging ideas by means of the spoken word including those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
Repetitive Motion: Substantial movements (motions) of the wrist, hands, and/or fingers.
Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
College Of Southern Maryland