Media And Data Analyst

Take-Two Interactive Software New York , NY 10007

Posted 6 months ago

Private Division is a developer-focused publisher that empowers independent studios to develop the games that they are passionate about creating, while providing the support that they need to make their titles critically and commercially successful on a global scale. Announced as a new division of Take-Two Interactive Software, the label publishes Kerbal Space Program and will publish upcoming titles with renowned creative talent at studios including Obsidian Entertainment, Panache Digital Games, and V1 Interactive. Private Division is headquartered in New York City with offices in Seattle, Munich, and Las Vegas. This is a unique opportunity for an entrepreneurial-minded community professional to help build a new business backed by one of the best companies in the industry.

The media and data analyst will manage the planning, execution, and optimization of the media campaigns for the label's partner video game campaigns, as well as lead the integration and further development of the label's marketing technology stack.

JOB RESPONSIBILITIES:

  • Work with the marketing team and external media agencies to manage the worldwide media planning for our partner video games.

  • Media oversight on execution

  • optimization
  • Own the marketing tech stack, including the further development and integration of Datorama, customer data platform (CDP), analytical tools for marketing, and enterprise email (CRM)

  • Work with internal teams to ensure data integration into analytical and operational platforms

  • Proactively identify opportunities for improvement, establish processes, and ensure our campaign performance and data analytics are running at the highest levels.

  • Take ownership of certain biddable media spends, ensuring campaign launch and optimization capabilities can be managed in house where identified

  • Take ownership of reporting, visualizations, and contribute to post mortems with actionable directions.

  • Manage the customer data platform (CDP) vision and enrichment, working closely with the marketing and marketing technology teams at Take-Two (T2).

  • Design, set-up, and manage multi-tiered media campaigns that include video, display, social, across all devices (mobile, desktop, game console, connected TV, etc.)

  • Work closely with media agencies worldwide as well as internal Private Division marketing leads in New York and Munich.

  • As we are a startup environment within the organization, we are seeking a professional who will "wear many hats," and identify opportunities for the label to excel.

REQUIRED SKILLS AND QUALIFICATIONS:

  • A minimum of 3 years of experience in media planning with a strong analytical focus. Experience in programmatic and biddable media required.

  • Strong analytical capabilities regarding campaign performance, drawing data driven conclusions, and provide actionable strategic insights.

  • Bachelor's degree or equivalent experience.

  • Demonstrate a strong ability to listen and develop a complete understanding of our partner games and the developers' goals as organizations.

  • Excellent verbal and written communication skills, as well as time and project management skills.

  • Strong knowledge of Tableau, CDP platforms, Google Analytics, DoubleClick, tag management solutions (such as Google Tag Manager), Microsoft Excel, PowerPoint. Experience with Datorama preferred.

  • Experience building and managing relationships with freelancers, vendors, and other external resources.

  • A deep desire to drive and contribute to the creation of a new business initiative.

  • Expected to identify and then take ownership of any responsibilities and opportunities that present themselves to this growing organization.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Data Analyst News Partnerships Media Partnerships

Facebook

Posted 2 days ago

VIEW JOBS 10/14/2019 12:00:00 AM 2020-01-12T00:00 Facebook is seeking an experienced data and research professional to provide data driven insights around how News media partners can leverage Facebook's products to perform successfully. The position will drive key strategic data initiatives and market analysis, as well as providing actionable recommendations around optimizing partners performance in the News ecosystem. The role will be part of our News Partner Solutions team and is based at the Facebook New York. RESPONSIBILITIES * Drive research and measurement strategy and manage prioritization of initiatives across internal and external stakeholders Be able to interpret data and structure analyses to identify trends and actionable insights to drive strategic partnerships and industry communications Build/maintain reports, dashboards and metrics to monitor the team's key performance indicators Work with global team to scale programs Deliver insights and make recommendations to partners Work closely with Partner Solutions Managers and Strategic Partner Managers to educate and act as a consultant for internal stakeholders, scale data analysis in the region Ability to analyze data to tell a story and make recommendations Query internal data and provide ongoing reporting/analysis about News partners and ecosystem performance for new product launches or company priorities Build dashboards to support News Media Partnerships, both within the US and globally Analyze and segment partners to better understand our ecosystem and allocate resources Create and manage data pipelines to aggregate data for News Media Partnerships team Manage requests and priorities while creating presentations for internal use with cross-functional teams Work with other analysts to understand how major media publishers, journalists, and the News industry are using Facebook and Instagram to connect and share with people around the world MINIMUM QUALIFICATIONS * BA/BS degree or higher 5+ years experience, including leading research/measurement projects Experience working in Hadoop/Hive, SQL and Excel to drive analysis and reporting of trends Experience working independently and a track record of taking initiative Communication and presentation experience Experience thinking strategically about issues, leading to recommendations and action plans Experience working cross-functionally with all levels of management, both internally and externally PREFERRED QUALIFICATIONS * Understanding of Tableau or similar software and experience with a statistical programming language (R, python, etc.) Understanding of Comscore and other digital analytics tools Experience in a consumer technology and/or media company Facebook is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com. Facebook New York NY

Media And Data Analyst

Take-Two Interactive Software