University Of North Carolina At Chapel Hill Chapel Hill , NC 27516
Posted 1 week ago
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
At UNC's Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning.
Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding.
It's not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.
Position Summary
The Media and Analytics Specialist will support three (3) key areas that build awareness and consideration for the MBA and MAC program portfolios at UNC Kenan-Flagler, attract high quality applicants to each program format, and measure the effectiveness of marketing and lead generation efforts. This position reports to the Associate Director of Media and Analytics.
1.Lead generation and campaign management: Supporting lead generation efforts and campaign set-up and management work, in close coordination with the Assoc. Dir. of Media and Analytics, to best reach and convert quality prospects.
2.Analytics management: Supporting collection, analysis and reporting on MBA and MAC funnel performance and campaign metrics from various sources, as well as technology and tool management. Sources of analytics include Google Analytics, vendor-provided marketing performance data, admissions data, and Hubspot lead nurturing data.
3.Media planning: Supporting all media planning and buying activities for MBA and MAC programs, including new publisher and vendor evaluation and selection, advertising calendar management, media buy execution, and campaign/creative management, and performance analysis.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Strategic and analytical thinker who is a self-starter and can function both independently and as part of a team.
Able to remain highly productive in a multi-priority, results-oriented environment; comfort with ambiguity.
High proficiency with Google Analytics and all aspects of media planning and campaign implementation.
Working knowledge of Hubspot, Exact Target, Sales Force, Site Catalyst and/or other marketing CRM suites
Strong analytics skills with experience/understanding of programmatic buying models
Preferred Qualifications, Competencies, and Experience
High degree of customer service orientation
Possesses excellent communication skills, and functions in a highly organized manner.
Required Licenses/Certifications Special Physical/Mental Requirements Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements Evening work occasionally, Overtime occasionally, Weekend work occasionally Special Instructions
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Quick Link https://unc.peopleadmin.com/postings/282181
University Of North Carolina At Chapel Hill