Media Analyst

The Integer Group Dallas , TX 75201

Posted 2 months ago

The Integer Group is looking for a Media Analyst in our Dallas, Texas office.

JOB SNAPSHOT:

At Integer, we focus on commerce by creating "Great Work That Works". Nowhere is that more important than when measuring the performance of our media campaigns. The ideal candidate is passionate about working with data, has past experience working with large datasets, is detail oriented, and is able to effectively extract and communicate insights. Experience with Tableau is a requirement.

DUTIES AND RESPONSIBILITIES

Execution and Data Support

  • Analyze and report on the effectiveness of online paid media campaigns in relation to established KPIs

  • Deliver reports in a timely fashion that are rich with sound insights and recommendations while maintaining and assuring the accuracy and consistency of data

  • Capture marketing efforts in a centralized environment for ease of extraction & analysis

  • Integration of disparate data sources from multiple departments including media, social, web, shopper/retail and client-side sales sources

  • Manage reporting audit to ensure data and campaign integrity

  • Integrate check points within execution for quality control purposes

  • Involvement in overall test design and structure for campaigns that could include paid media, organic channels and in-store executions

Reporting & Analysis

  • Create reporting programs to monitor and evaluate effectiveness of campaigns

  • Work closely with internal and external partners to identify key performance indicators

  • Own reporting development and maintenance

  • Perform moderate to advanced analysis on campaign results

  • Deliver and present reports to clients in tandem with media & account leadership team members when requested

QUALIFICATIONS AND REQUIREMENTS

  • Bachelor's degree in Mathematics, Statistics, Marketing, Business, or other quantitative discipline

  • 2 to 3 years of work experience in a professional service related to digital marketing or advertising in a quantitative role

  • Experience developing and executing paid search strategies a plus

  • Fluency in using Microsoft Excel for data manipulation, analysis, charting, and automation

  • Knowledge of data visualization within Tableau

  • Hands-on experience within Google Analytics

  • Exceptional attention to details, organizational skills and communicator

  • Ability to work under tight deadlines within a fast-paced environment

  • Flexibility to work extra hours with little or no advance notification

Intrigued? Apply at integer.com/careers today!

About The Integer Group

The Integer Group is the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through shopper marketing, retail strategy & design, eCommerce, integrated branding, and Commerce Connections Media, we accelerate conversion and build a brand's lifetime bond with its consumers. It's what we call living at the Intersection of Branding and Selling. A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group's clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestl, P&G, PepsiCo, Starbucks and more.

www.integer.com


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Traffic Specialist Media

Charter Spectrum

Posted 3 days ago

VIEW JOBS 3/27/2020 12:00:00 AM 2020-06-25T00:00 THIS POSITION WILL HAVE HOURS OF 10am-7pm MON-FRI Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative. At A Glance… Our Traffic Specialists are centralized roles that support the entire Spectrum Reach footprint. They Coordinate order entry for ad schedules across the country and ensure that work flow for orders are completed accurately and in a timely manner Who We Are... Spectrum Reach is the advertising sales division of Charter, offering custom solutions for advertisers through national cable networks, internet advertising, mobile marketing and events supported by marketing, research and award-winning creative services teams. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. From traditional commercial advertising to exciting new possibilities in interactive media, Spectrum Reach brings advertisers effective, efficient ways to turn our audiences into their customers. You can learn more about us at www.spectrumreach.com What We Look For In Everyone At Spectrum Reach… Our team player way of life is what makes us a great organization to work for. We focus on the goals and reach them regardless of the multiple tasks we have on our plates. We look for those outgoing individuals who want to exceed those goals and make a difference. You know the value of organization and can prioritize effectively. The excellent verbal and written communication/support you can provide to internal, external, and client teams is how you make a positive impact. Traffic Specialist Duties/Requirements... Essential Job Functions * Communicate traffic functions & capabilities back to internal & external customers * Monitor schedules, exception reports and work with Account Executives to recover any lost revenue * Ensure that all orders are entered completely & correctly and on time * Track client tapes using the traffic system; Maintain files on all paperwork and electronic orders * Assist Account Executives, Sales Management and technical staff to diagnose problems with schedule delivery * Work with Account Executives to ensure proper copy is applied to all orders Job Requirements * Knowledge of the Traffic System as well as sales automation software ideal * Maintain high level of support to internal & external customers * Knowledge of MS Office applications (mainly Excel, Word and Outlook) * Industry specific knowledge of general ad sales order entry practices * Ability to work under deadline pressures * Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations * Ability to write reports, business correspondence, and procedure manuals * Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public Education and Experience * Experience working in an office environment highly preferred * Must have Microsoft Office experience; especially MS Excel * Bachelor's degree or higher preferred * Experience in Media a plus A Deliberate Path To Success... We appreciate enthusiasm and dedication at Spectrum Reach. That is why we invested time to create a comprehensive unified Career Path. With multiple ways to progress, start on a learning course and see how far you can go. The Benefits Are Clear… In addition to the core benefits - industry-leading retirement savings plans, comprehensive health care, and paid time off - we offer access to free and discounted Spectrum products and services where available, education assistance, and a wide selection of other programs and perks to help support you and your family at every stage of life. Charter Spectrum Dallas TX

Media Analyst

The Integer Group