Measurement Analytics Strategy Sr. Partner, Marketing Solutions

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together.

The Measurement Analytics Partner (MAP) will work with internal and external clients on an ongoing basis to adopt better measurement to improve business outcomes. This role will work directly with clients using LinkedIn's industry leading data. In this role, you will leverage insights, measurement, and learning plans to help advertisers maximize ad performance on LinkedIn. To be successful you will have to work collaboratively across sales, product marketing and business development to drive adoption of the most important measurement tools and partnerships that LinkedIn has to offer.

Driving good measurement with advertisers will require designing tests, doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media and demonstrate how clients can act upon it to drive business impact. The Measurement Analytics Partner will be part of the Customer Science Organization and will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Business Development , Product Marketing, Product, R&D.

Responsibilities

• Engage with clients to measure true business value by building and operationalizing insights that highlight how a client can improve business outcomes by employing better measurement techniques.

• Serve as the day-to-day trusted measurement consultant for key strategic client relationships

• Drive client and vertical adoption of preferred measurement methodologies, products, partnerships and approaches in support of their goals

• Prepare & present category-level performance analyses, insights research, and advertiser narratives rooted in scientifically sound analytics to clients & partners. Design tests to showcase the power of good measurement using client data, LinkedIn datasets and/or third-party measurement partners

• Provide feedback to and collaborate with Product, Business Development, Product Marketing, R&D, and others to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta

• Build measurement capability and advocacy across our global sales organization

• Create and lead measurement operations and learning plans for key clients to drive relevant category KPIs, ad performance, and a healthy long-term relationship

Qualifications

Basic Qualifications

• 5+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company

• Client-facing experience, including independently scoping and executing research projects with clients and/or cross-functional stakeholders

• Bachelor's degree in a quantitative or business field such as Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology, Operations Research or similar.

Preferred Qualifications

• A strong understanding of the digital advertising and measurement ecosystem

• Demonstrated ability to structure and conduct analyses to generate insight and recommendations

• Experience with understanding marketing measurement methods and technologies, including attribution and incrementality testing

• Experience working with structured and unstructured datasets (with ability to create dashboards preferred)

• Clear and concise communication with comfortability presenting insights and recommendations to the most senior stakeholders

• An understanding of data privacy as it pertains to measurement

• Digital Agency/Management Consulting experience a strong plus

• Experience with field experiments, experimental design, survey sampling, and/or panel data

• Ability to juggle a variety of tasks and handle ambiguity in requests and projects

• Openness to suggesting ideas (and sometimes failing quickly), willingness to make measurement fun & interesting and a sense of humor is all welcomed.

Suggested Skills:

• Digital Marketing Experience

• Measurement Strategy & Framework Development

• Client Facing & Presentation Skills

• Understanding of Full Funnel Measurement

• Data Platform Knowledge (DSP/CDPs)

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $98,000-$153,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.

Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you

• Having interviews in an accessible location

• Being accompanied by a service dog

• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

LinkedIn is an equal employment opportunity employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to accommodations@linkedin.com. This email box is designed to assist disabled job seekers who seek a reasonable accommodation to the application process. Emails sent for non-disability related issues, such as following up on an application, will not receive a response.

In your email, please include the following: (1) confirm you have a disability; (2) identify the disability-related limitation that needs to be accommodated, and (3) if known, describe the specific accommodation requested for the disability-related limitation. A response to your request may take up to three business days.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

This document provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://lnkd.in/GlobalDataPrivacyNotice