MBA Marketing Intern (20180687)

Toro Company Bloomington , MN 55431

Posted 4 months ago

This position will have the opportunity to work with 3 different teams within our Residential Landscape Contracting department - Snow Products, Portable Power Products and Aftermarket Parts!


Product Positioning Project Snow product

  • Market research, retail, and shipment analysis to understand root cause

  • Develop recommendation based on analysis

  • Implement new initiatives for market launch

New Product Development

  • Assist in new product development process, which includes market research, market quantification and analysis, pricing, and financial analysis

  • Competitive intelligence gathering and recommendation on product positioning

  • Opportunity to work on new-to-market product positioning, packaging, marketing support, and advertising plans

  • Work with cross-functional teams including Sales, Engineering, Operations, and Finance

  • Assist in naming, positioning, and messaging of new products

  • Develop and execute marketing launch plans, which may include multi-media campaigns

Channel Marketing

  • Work with both mass and independent dealer network to communicate new product and program changes.

  • Explore channel differentiation strategies.

  • Customer loyalty program(s)


  • Assist in naming, positioning, and messaging of new products.

  • Develop and execute marketing launch plans, which may include multi-media campaigns.

  • Develop and implement merchandising, collaterals, photography, and display materials.


  • Must currently be pursuing an MBA degree with a graduation date no sooner than December 2019

  • Area of Study: Marketing or Business Administration

  • Must have strong written and verbal communication skills

  • Must have strong MS Office skills, including Excel

We are proud to be an Equal Opportunity Employer including protected veterans and individuals with disabilities.

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MBA Marketing Intern (20180687)

Toro Company