Martech Self Service Solutions Lead

Pfizer New York City , NY 10008

Posted 5 months ago

Pfizer's Digital Solutions and Enablement organization is accountable for the creation, configuration, launch, and support of all externally facing digital (web, mobile, omni-channel, & device) products, platforms, services, and experiences, servicing all external customer types at Pfizer.

The DSE Marketing Technology COE team is accountable for our Marketing Technology (MarTech stack) inclusive of Digital Platforms, Digital Channel Enablement, Content Integration, and Marketing/Marketer Tools. MarTech COE will provide the digital technology leadership, oversight and accountability for the suite of tools leveraged by Pfizer's Digital Marketing Teams to provide great experiences to both internal clients and external customers. We will partner with Marketing, Engineering, Analytics, Delivery, Security, Privacy, Compliance, Legal and Operations teams to ensure alignment on governance decision making process and drive the implementation and adoption of a standard suite of marketing technology tools to maximize performance, re-use, and efficiency.

ROLE SUMMARY

The MarTech Self Service Solutions Lead will empower digital customer facing Pfizer colleagues with tools, processes and knowledge to create outstanding experiences for our patients, health care professionals and other stakeholders. This role will drive the definition, creation, adoption and use of self service digital tools by marketing, corporate, and medical colleagues to enable agile business processes and communications.

The focus of this role will be to establish self service standards for content creation including content selection, content creation, content re-use, approval and publishing processes. Channels in scope for self-service include email, web, social media, ad-tech tools and others.

This role requires a person who will be obsessed with understanding the challenges of digital engagement at Pfizer by listening to colleagues and observing how work is performed. They will partner with cross functional teams to propose and deliver new solutions that respect the compliance, privacy and security required by Pfizer, while delivering experiences to our internal teams that consumers would expect.

The ideal candidate will have experience delivering complex technology programs with a focus on delightful customer experience. Knowledge of marketing processes and workflow would are preferred. Ability to lead large scale technology programs is critical.

ROLE RESPONSIBILITIES

  • Manage the self-service aspects of a portfolio of Pfizer's digital marketing toolset including web publishing, outbound email, ad tech, and performance and analytics tools.

  • Work collaboratively with agile development teams on implementation of self-service capabilities on existing and new Pfizer digital platforms.

  • Document customer facing colleague's current processes and pain points, and opportunities to improve self-service capabilities.

  • Measure the effectiveness of digital marketer tools to ensure improvements in process and automation can be quantified.

  • Research alternative solutions for self-service digital tools that may improve Pfizer's effectiveness.

  • Drive the adoption and impact of self service toolset at Pfizer, partnering with digital colleagues to optimize processes, train users and evangelize about new ways of working.

  • Ensure the compliance of all self-service activity by documenting processes, participating in the creation of training programs and ensuring tools developed provide adequate controls.

BASIC QUALIFICATIONS

  • Bachelor's degree.

  • 7+ Years of experience with marketing tools including CMS, Analytics, Tag Management, Advertising Technology, Social Media publishing, and Marketing Automation.

  • Demonstrated knowledge of analytics, quantitative and problem-solving skills.

  • Project and program management experience and proven track record of delivering digital, technology and analytics products/solutions for external and internal customers on time and on budget.

  • Strong financial and budget acumen.

  • Agile/Lean Development knowledge, training or experience.

  • Excellent communication skills and ability to articulate the needs of self service tools and processes at Pfizer.

  • Demonstrated effective organization and time management

  • Demonstrated ability to deliver results under aggressive schedules

  • Ability to work independently and with minimum supervision

  • Ability to function in a dynamic work environment

  • Ability to work in a complex, matrix environment with indirect resources geographically distributed.

  • Ability to manage multiple projects simultaneously and prioritize workload to meet business deadline.

  • Passion for innovation and strong external orientation

PREFERRED QUALIFICATIONS

  • Advanced degree in computer science, analytics, marketing or related fields.

  • Significant experience developing and delivering digital, analytics and technology solutions in the healthcare industry.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Other Job Details:

  • Last Date to Apply for Job: July 7, 2019

N (Other) (United States of America)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.


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Martech Self Service Solutions Lead

Pfizer