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Martech Manager

Expired Job

Jbcconnect Los Angeles , CA 90071

Posted 5 months ago

Company: Top Banking Institution
Position: MarTech Manager
Location: Downtown Los Angeles
Type: Full-time, direct hire
Compensation: DOE + Bonus + Perks

Job Description:
Our client s ideal MarTech Manager is responsible for defining the vision, managing and implementing the strategy relevant to the marketing capabilities and systems needed to support the successful growth and operation of their marketing organization. Through the management of their team and working with their marketing partners, this position will have accountability and ownership of the MarTech roadmap and work with their delivery partners and vendors in enabling, utilizing and expanding their MarTech abilities.

As the marketing systems and capabilities continue to evolve, this leader will keep current and help their partners remain educated on the changing capabilities of systems while maintaining a careful balance in the pace of change to ensure maximum adoption of the capabilities already enabled. This manager will work with their marketing partners to ensure that the appropriate data capabilities exist and the appropriate performance indicators are defined and managed to in order to remain on target with continuously improving marketing' s effectiveness.

Responsibilities:


Define the MarTech strategy Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams Define the business needs and requirements for MarTech investments Serve as the internal champion for MarTech Initiatives
Manage the transformational change necessary for MarTech investments to achieve the anticipated impact
Educate the marketing organization on MarTech advances that can enhance client engagement across the entire client life cycle Serve as the ongoing business owner for MarTech data, applications, and systems that support marketing
Act as the liaison with external partners to ensure that the right solutions are selected and implemented in a timely manner
Map MarTech features and functions to marketing goals and objectives to build a comprehensive MarTech strategy and roadmap
Develop SLAs for all MarTech solutions Establish governance practices for MarTech solutions Manage vendor implementations and delivery of MarTech solutions
One of the Business owners of advanced marketing data and analytics
Responsible and accountable for appropriate quality controls related to the financial products the bank provides, the services the bank delivers, the processes employed and the incentives with which colleagues are awarded.
All Client products, financial solutions and services are to be provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in Client' s PRIDE statement
Increase the usage and enrollment of digital products and services
Implement and maintain a digital awareness and training program for colleagues and increase adoption of digital services with clients through enabling capabilities to improve targeted marketing programs
Ongoing alignment with compliance and line of business goals must be part of all efforts
Maintain ownership of all marketing technology and tools while implementing an ongoing and required training and transformation program for colleagues
Optimize their marketing automation and lead nurturing processes
Increase the usage and enrollment of digital products and services
Develop a talent pipeline and relationships with peers to increase knowledge and networking

Basic Qualifications:
Minimum 12 years of experience in Digital Marketing
Minimum 10 years of experience in Banking or Financial services
Minimum 10 years of experience managing employees and teams
Skills and

Knowledge:

Demonstrated success in establishing and implementing a MarTech vison
Ability to lead in an Agile environment
Experience in managing the integration of marketing application solutions across an organization' s MarTech landscape
Deep domain knowledge of the MarTech application landscape inclusive of modern SalesForce and Adobe AEM, Target, Analytics, and DAM
Proficiency with content management, web, social, and mobile platforms and APIs
Familiarity with the digital advertising ecosystem
Demonstration of strong leadership and collaboration skills
Proficiency in modern data and analytics approaches inclusive of Machine Learning and AI as it applies to marketing
MBA preferred
Strong interpersonal relationship skills, Team oriented, Able to develop and maintain professional relationships both up and down in the organization
Demonstrated strong written and oral communication skills


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Martech Manager

Expired Job

Jbcconnect