TCG is looking for a Director of Channel Marketing - Online and Enterprise A leading consumer electronics company in San Clemente is seeking an online and enterprise marketing expert to take their online eCommerce Enterprise businesses to the next level. The Director of Channel Marketing role will draw upon experience in the fields of website management, SEO, online advertising, marketing automation and social media.
A successful candidate will be able to build solid automated sales funnels to drive us to meet our ambitious sales goals. Duties: ? Devising strategies to drive online traffic to the company website and converting to direct sales and high-quality leads. ? Working with Sales VPs to integrate sales key initiatives into online and enterprise marketing strategy and tactics. ? Developing and managing targeted digital marketing campaigns, addressing enterprise verticals and corresponding personas. ? Developing and tracking metrics conversion rates. A/B testing to make continual improvements to the website, campaigns and automation funnels. ? Utilizing a range of techniques including paid search, SEO and PPC, Re-Marketing. ? Managing online brand and product campaigns to raise brand awareness. ? Responsibility for planning and budgetary control of all digital marketing. ? Evaluating customer research, market conditions and competitor data. ? Reviewing new technologies and keep the company at the forefront of developments in digital marketing. If interested, contact Celeste:
Employment Type: Full-time
The Creative Group