Marketing Writer

Prolifics Jacksonville , FL 32277

Posted 2 months ago

Overview

Marketing Writer

Why Prolifics?

For over 40 years, Prolifics has experienced continued growth and recognition for its expertise as the global IT services company of choice. Prolifics provides end-to-end services including architectural advisement, design, development, deployment and testing of BPM, Integration, Security, Data, and Content and Collaboration solutions and has garnered several awards for technical excellence.

Primary Function:

Be part of a worldwide Marketing team! Internal and external communication is an important part of our business development, marketing, and sales strategy, as well as our company culture. In the role of Marketing Writer, you will source and create a library of compelling client and internal success stories that contribute to our goals of lead generation, thought leadership and employee recognition.

In this role, you will report directly to the Sr. Manager, Global Marketing. You will work with multiple teams from our business development and marketing, practice, customer success, data and sales organizations in North America as well as Europe. You will also work within Salesforce CRM to source relevant information, and engage with our HR and legal teams, select clients, business partners and external vendors, as needed to gather information to complete content. This role requires someone who is a self-starter, collaborative, creative, results-oriented, well-organized, inquisitive, able to translate complex concepts into easy-to-understand information and passionate about telling a story.

Key Responsibilities:

Identify and produce relevant content

  • Work with Marketing, Customer Success and Sales teams to identify and produce case studies and other content that aligns with key messages and campaign priorities

Conduct research and interviews

  • Work within Salesforce CRM to source information related to specific accounts and/or industries

  • Interview Prolifics employees and contract staff to collect information and develop a narrative

  • Interview external sources included client representatives when approved and as necessary to develop narrative

Write clear, accurate, compelling copy in alignment with Prolifics brand guidelines and other digital content strategy

  • Apply Prolifics brand voice as appropriate when creating case studies and other content

  • Confirm all information presented in case studies is factual and current

  • Ensure information within case studies and other content adheres to client and partner permissions

  • Use SEO principles where possible to maximize copy reach

Qualifications:

  • BA/BS degree or 2-3+ years of related experience

  • Familiarity with AP Style guidelines

  • Proficiency with Microsoft Word

  • Preferred but not required: Working knowledge of Salesforce CRM

  • Preferred but not required: Understanding of SEO concepts

  • Proven ability to consistently and positively contribute in a high-paced, changing work environment. That means we work hard and play hard, too

Benefits

Prolifics values our colleagues, which is why we offer a comprehensive suite of benefits to those who join our team. We provide a range of benefits to maintain good health, wellness and financial security. It's the smartest investment we make. For more information on our benefits please visit http://www.prolifics.com/careers/benefits

Prolifics is an EEO company. We are committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Marketing Writer

Prolifics