Marketing Web Development Specialist

AMN Healthcare Dallas , TX 75201

Posted 2 months ago

Job Description:

The Marketing Web Development Specialist provides technical design and support for various marketing channels such as the company's web site, email, SEO, social media, sales systems, and mobile locations. This position will actively participate in the creative process to help meet AMN Healthcare's corporate web presence as well as other candidate facing brand sites. In addition to overseeing our web presence, this individual will also be responsible for assisting and leading digital marketing initiatives to optimize customer base, revenue generation and corporate branding.

Job Tasks:

Digital Marketing Requirements

  • Responsible for using our website's Content Management System (CMS) to make required updates that improve web presence, SEO authority, and the conversion clickstream.

  • Utilize new media and technology tools to support marketing campaigns by creating design elements for such tools (landing pages, intake forms, widgets, RSS feeds)

  • Design for websites using CSS and html to continually enhance the customer experience and align with corporate objectives

  • Assist in lighter coding projects as needed such as the ability to update website page content

  • Staying current on digital marketing/new media trends, researching new digital marketing tools to implement, and interface with vendors as needed

  • Digital survey development

  • Part of our Conversion Rate Optimization task force

Technical Support & Analytics

  • Provide system management for Pardot and/or Exact Target and trouble shooting for email campaigns and newsletters, as needed

  • Pull, cleanse and merge email lists and manage email deployment

  • Leverage content management system technology to update client facing website advertisements across sites, develop page templates, and provide technical support, as needed

  • Implement strategies and track & report results for website, SEO, PPC activity using web analytics tools

  • Helps maintain website performance by managing broken links process and reporting ongoing status of issues to marketing leaders and IT

Project Management

  • Participate in 2-3 large web/design projects, and 4-6 smaller projects at a time

  • Work closely with marketing leaders/business owners to understand business objectives in order to provide creative support and recommendations for best user experience

  • Partner with IT teams to provide design components, and to resolve technical issues on websites

Education, Certifications & Experience

Minimum Education/Certifications:

  • Bachelors Degree and experience/certifications in web development, digital development, digital marketing

Minimum Experience:

  • Minimum 5 years with working technical knowledge of CMS (Content Management Systems) required; Ektron would be especially helpful

  • Minimum 3 - 4 years web design experience and working within marketing environment

  • Experience working with Exact Target, Pardot or other email management systems

  • Video editing experience

  • Conversion rate optimization experience; Google Optimize and Visual Website Optimizer would be preferred

  • Experience working with

  • HTML, CSS (Cascading Style Sheets), JavaScript experience required

  • Use of InDesign suite is required, as well as web design principles

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
ECommerce Email Marketing Specialist

Hadley Designs

Posted 1 week ago

VIEW JOBS 11/19/2020 12:00:00 AM 2021-02-17T00:00 <p>Ready to <strong>live a more beautiful life</strong> as an Email marketing specialist? Want to work with a company that respects and values <em><strong>your creative &amp; strategic ideas</strong></em>? Ready to <strong>blossom in your career </strong>and feel like you are making a difference in the world? Hadley Designs creates beautifully designed lifestyle products to inspire others to live a beautiful life and we want you to live a beautiful life with us!</p><p>We are looking for an email marketing specialist that can create incredible email and sms campaigns that turn our subscribers into raving fans!</p><p><br><strong>Here’s what we expect:</strong></p><ol> <li>Create email strategy to address 3 Goals<ol> <li>Tell stories &amp; build report with subscribers</li> <li>Get subscribers excited about upcoming product launches, vote on product ideas, product designs, sign up for early access etc.</li> <li>Promote new product launches &amp; generate sales</li> </ol> </li> <li>Create &amp; Optimize Email Newsletter Designs<br><br><br><strong>Here’s how we’ll measure your success:</strong> <ol> <li>Achieve 25% open rates on all email/SMS sends</li> <li>Achieve 1% CTR on all email/SMS sends</li> <li>Generate $2 in revenue per subscriber per month</li> </ol> </li> <p><br>If you are up for the challenge, start your cover letter with <em>“I’m Up For The Challenge”<br><br></em></p> <p><strong>Here are some of the regular work activities you will engage in to achieve your success goals:</strong></p> </ol><ul> <li>Manage process working with designer, copywriter &amp; VA to schedule all emails &amp; sms campaigns.</li> <li>Create &amp; Maintain Monthly &amp; Quarterly Content Calendar Schedules</li> <li>Manage list segmentation to increase engagement by sending the right message to the right user at the right time.</li> <li>Use research, insights and A/B testing to optimize campaigns.</li> <li>Participate in cross-functional team meetings to contribute digital innovative ideas and communicate digital campaign strategies for all launches and promotional activity</li> <li>Understand the digital competitive arena. bring new ideas to the table based on competitive review of the digital and online marketplace as well as following industry news</li> <li>Uncover new relevant opportunities for the Hadley Designs brand</li> <li>Create and maintain an operations manual, for email/SMS marketing department, that documents all systems and standards.</li> <li>Create monthly reporting framework that effectively captures performance of email/SMS campaigns and plans to improve performance </li> <li>Various projects as requested by leadership.</li> </ul><p><strong>Requirements</strong></p><ul> <li>Experience working with E-commerce companies</li> <li>Knowledge of Klaviyo email platform or other email management software systems</li> <li>History of successful email strategy development</li> <li>Proven record of copywriting skills using “Stories” to sell.</li> <li>Proven record of generating sales during product launches</li> <li>Exceptional organizational and project management abilities</li> <li>Strong written and verbal communication skills </li> <li>Experience defining and managing marketing automation workflows</li> <li>Learning based </li> <li>Service-based attitude </li> <li>Proven ability to succeed</li> <li>Growth focused</li> <li>Results oriented</li> <li>Attentive to details</li> </ul><p><strong>Benefits</strong></p><p>Work from anywhere you want in the world!<br>Create your own work schedule</p><p>Make a positive difference in the world by inspiring others to live beautiful lives</p><p>Be respected for your creative ideas &amp; strategies</p><p>Be your own boss</p><p>Future career advancement opportunities</p> Hadley Designs Dallas TX

Marketing Web Development Specialist

AMN Healthcare