Marketing Web Development Specialist

AMN Healthcare Dallas , TX 75201

Posted 2 months ago

Job Description:

The Marketing Web Development Specialist provides technical design and support for various marketing channels such as the company's web site, email, SEO, social media, sales systems, and mobile locations. This position will actively participate in the creative process to help meet AMN Healthcare's corporate web presence as well as other candidate facing brand sites. In addition to overseeing our web presence, this individual will also be responsible for assisting and leading digital marketing initiatives to optimize customer base, revenue generation and corporate branding.

Job Tasks:

Digital Marketing Requirements

  • Responsible for using our website's Content Management System (CMS) to make required updates that improve web presence, SEO authority, and the conversion clickstream.

  • Utilize new media and technology tools to support marketing campaigns by creating design elements for such tools (landing pages, intake forms, widgets, RSS feeds)

  • Design for websites using CSS and html to continually enhance the customer experience and align with corporate objectives

  • Assist in lighter coding projects as needed such as the ability to update website page content

  • Staying current on digital marketing/new media trends, researching new digital marketing tools to implement, and interface with vendors as needed

  • Digital survey development

  • Part of our Conversion Rate Optimization task force

Technical Support & Analytics

  • Provide system management for Pardot and/or Exact Target and trouble shooting for email campaigns and newsletters, as needed

  • Pull, cleanse and merge email lists and manage email deployment

  • Leverage content management system technology to update client facing website advertisements across sites, develop page templates, and provide technical support, as needed

  • Implement strategies and track & report results for website, SEO, PPC activity using web analytics tools

  • Helps maintain website performance by managing broken links process and reporting ongoing status of issues to marketing leaders and IT

Project Management

  • Participate in 2-3 large web/design projects, and 4-6 smaller projects at a time

  • Work closely with marketing leaders/business owners to understand business objectives in order to provide creative support and recommendations for best user experience

  • Partner with IT teams to provide design components, and to resolve technical issues on websites

Education, Certifications & Experience

Minimum Education/Certifications:

  • Bachelors Degree and experience/certifications in web development, digital development, digital marketing

Minimum Experience:

  • Minimum 5 years with working technical knowledge of CMS (Content Management Systems) required; Ektron would be especially helpful

  • Minimum 3 - 4 years web design experience and working within marketing environment

  • Experience working with Exact Target, Pardot or other email management systems

  • Video editing experience

  • Conversion rate optimization experience; Google Optimize and Visual Website Optimizer would be preferred

  • Experience working with Salesforce.com

  • HTML, CSS (Cascading Style Sheets), JavaScript experience required

  • Use of InDesign suite is required, as well as web design principles

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Marketing Web Development Specialist

AMN Healthcare