Marketing Unicorn

Foodstirs Santa Monica , CA 90404

Posted 1 week ago

Position Scope: The Marketing Unicorn will be work closely with the CEO and team in the planning and execution of programs that build the brand at online and at retail. In addition, this key role serves as the eyes & ears providing critical intelligence on our consumers, category, and company performance.

Major Responsibilities:

  • Analytics: Market analysis to track brands performance and inform sales/marketing decisions
  • Innovation: Assist in Ideating and Lead project manage new product development initiatives
  • Promotions: Develop, implement, & evaluate brand building projects (e.g. strategic co-promotions)
  • Experiential: Coordinate and assist in public relations planning and execution
  • Shopper Marketing: Develop and execute programs that strengthen bond with fan base via Retail (includes all POS, selling materials, on-pack couponing, in-store demo program)
  • Trade Promotion Planning: Supporting deals and programs that drive sales calendars




  • Bachelor's degree in Business Administration, Marketing or related field
  • A minimum of three years commercial and/or marketing experience within the consumer package goods or online technology environment is required
  • Strong planning, organizational, project management along with excellent interpersonal, written/oral communication and presentation skills, including full competence with Microsoft Office (Excel, PowerPoint, Word and Outlook)
  • Proven Ability to work independently as well as collaboratively
  • Demonstrated ability to excel in a hands-on, fast paced entrepreneurial environment
  • Highly adaptable & resourceful
  • Passion for an active health & wellness lifestyle
  • Proficient in Data Tools (SPINS, Retailer Portals) and Trade Math (selling price, margins, etc)
  • Must have the ability to be successful in conditions which include multiple and sometimes conflicting priorities, extended work schedules and demanding deadlines


Founded in 2014 by three moms - Galit Laibow, Gia Russo, and actress, Sarah Michelle Gellar, Foodstirs is a revolutionary brand whose sole purpose is to help create memorable experiences through baking. The companys delicious quick-from-scratch mixes offer the convenience of a mix with the taste of homemade that you can feel proud about. Product range includes an online home subscription Baking Kit program plus a line of packaged baking mixes that includes brownies, cookies, and cakes. Foodstirs only uses simple USDA organic, GMO-free, and fairly traded ingredients, that can be traced back to the source. This includes Wholesome Sweeteners biodynamic cane sugar, and Equal Exchange fairly-traded cocoa. Foodstirs Modern Baking mixes and kits are available online and food store dry baking mix aisle with cookies, cakes, and brownies. For more information please visit

Status: Full Time

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Marketing Unicorn