Marketing Technology Specialist - MN Based Or Telecommute

Unitedhealth Group Inc. Eden Prairie , MN 55344

Posted Yesterday

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

As a Marketing Technology Specialist, you will be responsible for supporting the development of marketing campaigns, analyzing and reporting results, and provide general marketing support. The ideal candidate will have exceptional technical and organizational marketing skills, experience supporting and fast paced marketing teams and have a solid foundation of supporting Integrated Marketing strategies.

Primary Responsibilities:

  • Assist the develop lead generation campaigns and nurture track programs

  • Create reports of results in all marketing campaigns using applicable metrics (e.g. response frequency) and develop strategies to optimize future performance.

  • Assists with development of A/B Testing and owns execution and tracking

  • Track and monitor website analytics, social media analytics and SEM channels

  • Develop and maintain lists for target profiling (Definitive Health or HIMSS Analytics experience preferred)

  • Support client engagement initiatives

  • Provide marketing support for budgeting, presentations, and internal reporting

  • Perform Program Management activities

  • Other integrated marketing tasks as needed

Required Qualifications:

  • Bachelor's degree in marketing, advertising or related discipline or equivalent experience

  • 3 years' experience in a marketing role

  • Excellent analytical, communication and presentation skills

  • Strong technical skills with programs such as CRM, Adobe Analytics, DOMO, Eloqua

  • Ability to work well in a fast-paced, collaborative environment

  • Strong understanding of Microsoft Office programs

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

  • All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


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Marketing Technology Specialist - MN Based Or Telecommute

Unitedhealth Group Inc.