Marketing Team Manager, Sr. Campaigns And Events

Stoneridge Software began with an idea: How can Microsoft implementations be done better? After considering the idea and continually seeing the need for a business partner who could successfully deliver software implementations, Eric Newell, Becky Newell and Cody Marshall founded Stoneridge Software. As a 2023 Inc. Best Workplaces Honoree, member of the Microsoft Inner Circle, and award winning Microsoft Solutions Partner for Business Applications and Modern Work, we've developed a proven process for project delivery, a laser focus on long-term support to empower our clients' success and a way to enjoy our work with a high degree of integrity. We know how to use tenacity to get the work done but we also know how important it is to balance work with the rest of our lives. Stoneridge Software has cultivated a flexible working environment, flexible vacation time, paid parental leave, continuous learning and development, and social wellness initiatives that bring a sense of belonging to all.

Our team is dedicated to helping customers get it right when it comes to software implementation and technology. We play as hard as we work, we embrace every opportunity to learn and share our success. What are you waiting for? Join us!

Our marketing and sales team is seeking a driven, passionate, and creative person to work with us. You should have an interest in collaboration and good teamwork skills, and you should be someone who can work towards results, think innovatively, and solve problems creatively. We also want someone who can show initiative, establish rapport quickly, and align their strategy with the business objectives. As a Marketing Manager specializing in campaigns and events, you will lead the planning and execution of marketing campaigns and events aligned with our industry strategy.

A Day in the Life

• Manage the team and overall measures of success for campaigns and events

• Support the marketing go-to-market strategy, including industry focus, rhythm and strategies to drive the most lead generation

• Responsible for the strategy and maintenance of the campaign and events calendar, finding efficiencies between content, industries, and subject matter experts

• Develop engaging experiences for our audience, managing relationships with internal teams and company experts while ensuring seamless project execution within budget.

• Leverage key ISVs in marketing strategy, including management of ISV sponsorships

• Oversee the creation of campaign briefs, audience and content approach with marketing specialists and subject matter experts, including: Integrated campaigns, Nurture campaigns, Events and webinars, Tradeshows and user groups, Sales Enablement Materials

• Manage and oversee email and nurture journeys in D365 Marketing for each integrated campaign to support campaign goals, which includes creating emails, using suitable resources, and applying relevant marketing trends to increase engagement.

• Oversee the use of our CRM system (D365 Marketing) to manage and maintain the audience lists for each campaign and industry, using Zoom Info, industry lists, tradeshow lists and other sources that are relevant.

• Oversee event strategy, agendas, direction and overall theme for Virtual Events and In Person Events

• Partner with Business Development and Sales to ensure clear understanding of campaign goals, events and expectations.

• Manage the client win summary framework, partnering with Sales, to highlight features for each client success.

• Manage the creation of the sales tools that support integrated marketing campaigns and collaborate with the relevant parties.

• Collaborate with sales to develop, create, and improve the product offerings framework, using a strong knowledge of solutions and audiences to create the most suitable offerings for the business

• Oversee training of marketing campaigns and offerings to sales teams

• Share and analyze important indicators of engagement and metrics for achieving goals.

Preferred Qualifications

• Undergraduate degree in Business, Marketing, Communications, or related field preferred or equivalent experience

• 6+ years in Marketing, Product Management, or Business Development

• Microsoft Dynamics 365 and Cloud application products/solution experience required

• Proven track record of developing and executing successful campaigns and events that generate leads and revenue

• Strong knowledge of marketing best practices, tools, and channels, including marketing automation systems, D365 Marketing experience a bonus

• Excellent communication, presentation, and interpersonal skills

• Proficient computer skills, including the Microsoft Office Suite (PPT, Excel, Word, One Note, Teams, etc)

• Ability to work collaboratively and cross-functionally with internal and external stakeholders

• Ability to manage multiple projects and prioritize effectively

• Ability to think strategically and creatively

• Ability to analyze data and measure results

• Ability to travel as needed

• Years of experience are not required to be consecutive

Work Location: This position is available on a REMOTE basis in the United States or REMOTE in Canada (Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Nova Scotia, Ontario, Prince Edward Island, Saskatchewan).

Travel Required: Incumbent is expected to travel a few times a year for relevant team meetings.

Health and Wellness

• Medical Insurance (premiums for employees paid for by the company)

• Dental Insurance

• Vision insurance

• 401(k) contribution program (US) or RRSP Benefits (Canada)

• Life insurance

• Disability Benefits

• Paid parental leave

• Paid flexible time off

• Paid sick time (US) or floater days (Canada)

• Paid holidays

• Flexible work schedules

• Mobile/internet reimbursement

• Employee and family assistance program

• Learning and development allowance

• Employer charitable contribution

• Social wellness clubs

• Professional coaching

• Paid business mileage

• Home office and wellness allowance (US Only)

• HSA contribution (US Only)

Compensation

• Our philosophy is to provide compensation that is Competitive, Equitable, and Driven by Performance. Various factors impact our pay ranges including market conditions and national salary data. To determine competitive salaries within this range we consider candidates skills, qualifications, and experience. These are national ranges, inclusive of bonus opportunities and could represent multiple role levels.

US (USD): $98,200 - $135,700

We live and breathe our core values:

Integrity | Technical Excellence | Tenacity | Client Centric | Enjoy Our Work

They are the fabric of our company and a reflection of our organizational culture. Our values are a part of our talent acquisition process, how we operate our company and how we partner with our clients. We enjoy our work by exhibiting our technical excellence and tenacity while being inherently client-centric with integrity toward every customer engagement.

Stoneridge Software is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and all the other fascinating characteristics that make us unique. Growing the best team is at the center of our strategic plan. To be successful in this, we strive to create an inclusive environment and build a sense of belonging by celebrating our differences and ensuring fair and equitable treatment for all our team members.

We will comply with local guidelines regarding infectious diseases and vaccine requirements. Team members who are required to travel to client sites, conferences and events that are not in Stoneridge Software offices, must comply with the client's COVID-19 policies and procedures or have an approved exemption.