Marketing Supervisor

W.R. Berkley Corporation Birmingham , AL 35202

Posted 2 months ago

Company Details

Berkley Industrial Comp provides best in class workers' compensation insurance solutions to high hazard industries. With over 30 years of experience, BIN is a recognized expert in the industry. Our employees are accomplished and respected throughout the industry.

Responsibilities

The individual in this role is responsible for executing the overall marketing strategy, which includes a broad scope of duties focused on marketing, branding, corporate website, communications, cultural initiatives, employee engagement and social media. The Marketing Supervisor is responsible for the production and delivery of all communications both internally and externally. This position serves as a key point of contact for senior management and other corporate officers regarding communications and public relations activities, as well as the creation, development and production of marketing materials in support of Berkley Industrial Comps' product offering. The position also has a significant role in the Innovation initiative that Berkley embarked on in 2019. Day to day supervision of the marketing team members including the Marketing Specialist and Intern provides an opportunity to grow managerial skills. This role also serves as the company's senior writer and editor.

If you are a driven marketing professional with an entrepreneurial spirit and a strong background in writing, editing, and the production of creative marketing materials, newsletters and publications, this opportunity may be right for you. You must have a strong understanding of brand voice and an eye for brand management across all Marketing and Communication channels

Principle Responsibilities

  • Develop communications strategies and plans that directly impact the success of key business initiatives. Regularly test and measure the effectiveness of communication methods and make recommendations for improvement

  • Manage corporate website built in WordPress and maintain on-going updates to the site.

  • Responsible for marketing department projects and functions such as Business Development programs, the Annual Company meeting, promotional items, Innovation, and market research when needed.

  • Create and manage an integrated communications calendar, leading editorial meetings in support of brand advancement and thought leadership opportunities.

  • Develop agent-facing communications, including but not limited to the writing, production and fulfillment of all product specific sell-sheets, brochures and other campaign materials.

  • Manage marketing and sales-related content across all digital platforms including file upload, archiving and document removal to ensure available content remains current and relevant.

  • Write and prepare promotional content and materials for all corporate events and distribute through appropriate channels.

  • Collaborate cross-functionally, working across many departments to influence, manage, and drive communications initiatives. Ability to interact with team members and executives at all levels.

  • Create and manage all social media platforms.

Qualifications

  • Bachelor's Degree in Business, Marketing, or Communications

  • 5 or more years' experience in a marketing specialist/coordinator role

  • Significant experience with WordPress, Adobe Creative Suite along with standard MS Office programs

  • Strong verbal and written communication

  • Strong interpersonal, time management and organizational skills

  • Proven critical thinking skills that demonstrates analysis/judgment and sound decision making with focus on attention to detail

  • Ability to work both independently and within a team environment

  • Insurance experience preferred, but not required

Responsibilities The individual in this role is responsible for executing the overall marketing strategy, which includes a broad scope of duties focused on marketing, branding, corporate website, communications, cultural initiatives, employee engagement and social media. The Marketing Supervisor is responsible for the production and delivery of all communications both internally and externally. This position serves as a key point of contact for senior management and other corporate officers regarding communications and public relations activities, as well as the creation, development and production of marketing materials in support of Berkley Industrial Comps' product offering. The position also has a significant role in the Innovation initiative that Berkley embarked on in 2019. Day to day supervision of the marketing team members including the Marketing Specialist and Intern provides an opportunity to grow managerial skills. This role also serves as the company's senior writer and editor. If you are a driven marketing professional with an entrepreneurial spirit and a strong background in writing, editing, and the production of creative marketing materials, newsletters and publications, this opportunity may be right for you. You must have a strong understanding of brand voice and an eye for brand management across all Marketing and Communication channels Principle Responsibilities

  • Develop communications strategies and plans that directly impact the success of key business initiatives. Regularly test and measure the effectiveness of communication methods and make recommendations for improvement

  • Manage corporate website built in WordPress and maintain on-going updates to the site.

  • Responsible for marketing department projects and functions such as Business Development programs, the Annual Company meeting, promotional items, Innovation, and market research when needed.

  • Create and manage an integrated communications calendar, leading editorial meetings in support of brand advancement and thought leadership opportunities.

  • Develop agent-facing communications, including but not limited to the writing, production and fulfillment of all product specific sell-sheets, brochures and other campaign materials.

  • Manage marketing and sales-related content across all digital platforms including file upload, archiving and document removal to ensure available content remains current and relevant.

  • Write and prepare promotional content and materials for all corporate events and distribute through appropriate channels.

  • Collaborate cross-functionally, working across many departments to influence, manage, and drive communications initiatives. Ability to interact with team members and executives at all levels.

  • Create and manage all social media platforms.

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Marketing Supervisor

W.R. Berkley Corporation