Marketing Supervisor

Mcdonald's Corporation Chicago , IL 60602

Posted 4 months ago

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald's but to build a better McDonald's.

We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.

We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.

Our new, state-of-the art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you'll be lovin' it here!

The McOpCo Marketing Supervisor will report directly to the Marketing Manager, and will support the Manager with all development of local marketing and execution of national and coop marketing at the corporate owned restaurants. This team is responsible for developing, designing and executing marketing plans and materials that drive sales, traffic, market share and financial results. This role requires excellent project management skills, the ability to collaborate cross-functionally, creative excellence, and analytical skills. The McOpCo marketing team executes across the following (1) LSM - Local Store Marketing (2) National Plan Execution (3) coop plan execution (4) Grand Openings (5) Delivery (6) Business Support and Analysis. Key cross-functional partners include McOpCo Operations Officer, Operations Managers, Operations Supervisors, and Restaurant Management.

Customer Obsessed

  • In conjunction with McOpCo leadership, the McOpCo Marketing Supervisor is accountable for maintaining a customer point of view and strong brand focus.

  • Supports in the development and management of marketing plans that acquire new consumers, and retain existing consumers while obtaining financial results. Tracks LSM and restaurant data on a monthly basis.

  • Leads McOpCo Division LSM plan to include but not limited to add-on strategy, sampling, price promotions, analysis of program(s), and community outreach.

  • Implements the strategic direction of the Retail team in the development of menu and retail marketing materials for the restaurants. These include menu boards, POP, etc.

  • Ensures the proper use of the McDonald's trademarks, logos, producer's licenses and advertising materials are in compliance with McDonald's legal and creative guidelines.

Better Together

  • Builds strong relationships and fosters teamwork among McOpCo marketing staff, McOpCo Operations staff, deployment, restaurant managers, and vendors.

  • Execution of the national marketing plan through partnership with deployment to execute product launch plans. Manages all field needs including collaboration with Field Marketing teams to ensure local executions are effective and impactful.

  • Works with the Marketing Manager to develop strategy and planning of district marketing programs including post-analysis. Collaborates with the larger operations team to drive strategically aligned initiatives.

  • Works collaboratively with and manages communications to Operations Staff and Restaurant Managers regarding promotions, pricing and marketing programs.

  • Creative execution. Coordinates the development of low cost, brand aligned, effective marketing materials through vendor relationships and utilization of negotiation skills.

Committed to Lead

  • Results driven and proactive - 100% strategic execution of all national and coop marketing programs to ensure sales and guest count targets are met. Leads the process for development, execution and evaluation of local marketing plans (i.e. Competitive Restaurant, New Restaurant, Grand Opening, etc.).

  • Works directly with the Marketing Manager to support the design of marketing activities that align with business priorities and support all national promotions with flawless execution and revenue with agreed upon Key Performance Indicators.

  • Monitors competitor activity and market trends to find opportunities and generate creative ideas and aids in bringing innovative ideas and recommendations to ensure the brand remains modern and progressive.

  • Supports in the evaluation and communicates learning from pre and post promotion analysis working in conjunction with Marketing Manager and Business Insight team. Ensures findings are shared with teams and applied to future campaigns. Leads internal sharing of campaign work once completed and influences decision-making.

  • Interprets and evaluates data in an effort to provide recommendations (POV) and/or presentations to McOpCo Operations business partners (i.e. Officer, Manager, Consultant, HR, etc.). Gathers and analyzes information related to sales, P&L, promotional evaluation, competition, general economic trends.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Director HR Global Marketing

Beam Suntory, Inc.

Posted Yesterday

VIEW JOBS 10/19/2019 12:00:00 AM 2020-01-17T00:00 Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day. Beam Suntory currently has the following position open in Chicago Illinois, United States. Sr Director HR, Global Marketing Mission We are on an accelerated path of premiumization aligned with our 2030 vision. As we continue to outperform and outmaneuver the competition, it's important we stay a step ahead and have the right global brand operating structure, talent and capability to support our strategy – part of doing so is the creation and launch of our brand houses. This role will serve as HR partner to our Global Marketing Leadership team. This is a great opportunity because... This is an exciting HR business partner opportunity supporting the Global Marketing team that will have accountability for our biggest global brands, lead brand-building, and spearhead development of premium global brands of scale. Beam Suntory is a recognized Great Place to work environment with a fun, engaging culture and terrific employees across the globe. Desired Qualifications Key Skills & Competencies include: * influencing, Complex problem-Solving, Communication & Adaptability, Relationship Management and Organizational Agility Must have experience supporting both a global function and marketing in a HR capacity The Sr HR Director Global Marketing is critical to the Organization and will provide the leadership, management and vision to meet Beam Suntory's ambitious growth goals. This position reports into the VP HR North America & Global Functions. This role will have HR business partner responsibility for our Global Brand Houses and will closely with Beam Suntory HR colleagues around the globe to support the Global Marketing Leadership team. This role will: * Provide HR leadership to build the People Strategy for the Global Marketing teams. * <li>Build a future ready organization to enable an ambitious agenda through a performance driven, values led culture at the work place * Lead & drive the Diversity & Inclusion agenda for the respective business teams * Diagnose, define, and deliver organizational insights as well as for change initiatives * Provide functional leadership for the HR team DUTIES & RESPONSIBILITIES: People Strategy Partner * Serve as Business Partner and Coach to Global Marketing teams * Develop a deep understanding of the business's operations; its performance drivers, and metrics, in order to deliver efficient and effective programs and solutions that will enhance business performance * Build strong relationships with the business leaders based on respect and trust, in order to partner effectively, influence decision making, and coach on a range of confidential and sensitive issues * Translate annual and long-term business plans into talent, succession and organizational plans for the region * Work with business lead(s) to align the internal organization to external customer expectations * Utilize workforce analytics to draw insights that will enable the overall People Agenda Talent Manager/Organizational Designer * Implement talent management solutions that support business priorities * Support managers on the quality and outputs of talent management processes and principles * Coach business leaders on their overall organizational strategy * Identify and recommend systemic solutions for L&D needs * Consult with business leads to identify skill gaps to develop internal talent * Play a key role in recruiting and developing senior talent * Facilitate resolution to critical employee relations issues Operations and Execution * Measure and tracks performance and ROI of HR investments * Collaborates with senior colleagues in the Centers of Expertise in order to apply sufficient HR resources to meet the business needs * Work closely with business leaders to crete strong work relationships, build morale, increase productivity and retention * Manage and execute program and processes in partnership with clients (e.g., salary review process, talent calibrations) * Maintain in-depth knowledge of legal requirements related to day-to-day management of employees, reducing legal risks and ensuring regulatory compliance as appropriate * Provide support to leadership on appropriate interactions with regulatory bodies, Works Councils and Unions as required KEY SKILLS & COMPETENCIES: Influencing Asserts own ideas and persuades others in efforts to gain support and commitment from others Complex Problem Solving Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions Communication and Presentation (verbal and written) Effectively transfers thoughts and expresses ideas orally or verbally in individual or group situations Partner Relationship Management Effectively serve as a thought partner and relationship manager dedicated to their business leader's issues and unique local nuance Organizational understanding (micro and macro) Understands Beam Suntory's mission, vision, and values, and business strategy. Recognizes and effectively balances the interests and needs of one's own client group with those of the broader organization Adaptability Changes behavioral style or method of approach as appropriate to the needs of the situation. Responds to change with a positive attitude and a willingness to learn new ways to accomplish work activities and objectives Innovation Customizes or implements HR solutions in creative ways Leadership Guide and motivate leaders Must have prior experience supporting both the marketing and global functions in an HR capacity Beam Suntory is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, national origin, genetics, disability, age, sexual orientation or veteran status. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws. Nearest Major Market: Chicago Beam Suntory, Inc. Chicago IL

Marketing Supervisor

Mcdonald's Corporation