Campus/Location: University Park Campus Campus City:
University Park, PA Date Announced: 11/14/2019 Date Closing: open until filled Job Number: 92027 Level/Salary Band: 04 J Exempt Work Unit: College of Agricultural Sciences Department: Communications and Marketing Full/Part Time: FullTime
The Penn State College of Agricultural Sciences seeks a creative and detail-oriented Marketing Strategy Specialist for Penn State Extension. This position leads program teams in the strategic planning, development, marketing, delivery and evaluation of a well-rounded, non-credit product mix for each identified Penn State Extension Program Team.
This includes leading the implementation and facilitation of the Program Development Process (PDP). The process serves as the foundation for the development of a comprehensive non-credit educational product plan, which includes education delivered through in-person workshops, publications, video, webinars, online courses, and other face-to-face activity, while also informing the allocation of limited resources to maximize customer and organizational priorities. This position is also responsible for consulting with clients to develop data-driven marketing strategies, which includes managing the planning and oversight of strategic marketing campaigns encompassing print and electronic communications, public relations, and event management, and other channels to reach defined business objectives. This position also provides direct supervision of Team Marketing Coordinators, who manage the day-to-day marketing activities for program teams.
The position will commission, design, and conduct marketing research of program team customers and competitive environment to inform product positioning and marketing strategy. This includes helping clients define target audiences and audience needs, perform market analysis, develop recommendations for a portfolio of products, define and recommend pricing strategies, develop marketing strategy and key message/value proposition recommendations, and perform continuous post-launch product analysis and recommendations. This position should develop a clear understanding of audiences and their needs through a review of consumer information and the results of market research.
This position will serve as the primary contact between the client and Ag Communications and Marketing and must maintain regular contact with internal and external partners to provide ongoing marketing support and job status updates. Typically requires a Bachelor's degree or higher plus six years of related experience, or an equivalent combination of education and experience. This position requires extensive expertise in marketing and market analysis, product strategy (format and usability), and analytical/survey skills to collect, analyze, and interpret data.
In addition, strong project management expertise, strategic planning, marketing strategy, and group facilitation skills are required. This position also requires outstanding leadership and team facilitation, motivation skills, and is an excellent opportunity for entrepreneurial minded individuals. The successful candidate will possess strong writing and presentation skills, excellent organizational, interpersonal, written and oral communications skills, attention to detail, a dedication to quality and client service, and an enduring appreciation for diverse audiences that is reflected in content selection for all forms of communication. The position requires a creative individual with initiative, excellent judgment, and the ability to manage complex projects to successful completion in a timely manner, in coordination with multiple offices and individuals.
CAMPUS SECURITY CRIME STATISTICS: Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review at https://police.psu.edu/annual-security-reports.
EEO Is The Law
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.